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Classified in: Covid-19 virus
Subject: MRR

Snus Market size is set to grow by USD 983.33 million from 2022 to 2027, Availability of flavored snus to boost the market growth - Technavio

NEW YORK, May 31, 2023 /PRNewswire/ -- The global snus market size is estimated to grow by USD 983.33 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 10.56% during the forecast period. Europe is estimated to account for 57% during the forecast period. The regional snus market is highly concentrated, with the Scandinavian region being a major producer and consumer of snus. The European snus market witnessed the implementation of several stringent government regulations in the past. However, several European countries now ban the manufacture and consumption of snus products, which could significantly slow growth during the forecast period and affect Europe's current position as the world's leading snus producer. But the growing popularity of snus products with premium prices and innovative flavors are the major factors impacting the growth of the European snus market during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

What's New?

Snus Market - Segmentation Assessment Segment Overview
Technavio has segmented the market based on flavor (mint, fruit, whiskey, and others), product (portion and loose), and geography (Europe, North America, APAC, South America, and Middle East and Africa).

Get Insights on the market contribution of various segments including country and region wise, historic (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

Snus Market ? Market Dynamics

Key factor driving market growth

The availability of flavored snus is driving the growth of the global snus market. The global snus market, in the past five years, has witnessed a surge in new product launches with innovative flavors. Swedish Match AB (Swedish Match) maintains its strong position as a premium player in the Swedish snus market by offering branding and quality measures across its various product lines. Similarly, the Kaliber and Kronan brands maintain strong positions in the value-based pricing market in Sweden. 

However, Swedish Match extended its General G.3 range with new functional properties, in Norway. The company also added General G.3 Mint Strong Super Slim, with a slimmer white pouch snus packaging to this range. This is aimed at the young adult consumer base. Hence, the availability of snus with different flavors will drive the growth of the global snus market during the forecast period.

Leading trends influencing the market 

Changing consumption trends in the global tobacco market are among the leading trends in the global snus market. In consumption trends, the global tobacco market is undergoing a major shift, clearly away from cigarettes. Various products in the smokeless tobacco market are gaining momentum among health-conscious consumers and many of these products contain nicotine but not tobacco.

Many of the popular smokeless tobacco products include snus, wet snuff, e-cigarettes, e-cigarettes, e-cigarettes, heat-not-burn tobacco products, and non-pharmaceutical nicotine delivery products. Hence, smoking cessation, rising health concerns, and strict government regulations on tobacco are impacting the global tobacco market.

Major challenges hindering the market growth

The negative health effects of snus consumption are a major challenge hindering the growth of the global snus market. Even though the health effects are less harmful than smoking tobacco products, smokeless tobacco products are not completely safe. All types of spit or smokeless tobacco products carry certain health risks. 

Some of the adverse health effects of the consumption of snus and other smokeless tobacco products include cancer, mouth and tooth problems, and nicotine addiction. Hence, the negative impact of snus consumer products is expected to hamper the growth of the global snus market to some extent during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!

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Snus Market Scope

Report Coverage


Base year


Historic period


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 10.56%

Market growth 2023-2027

USD 983.33 million

Market structure


YoY growth 2022-2023 (%)


Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 57%

Key countries

US, Sweden, Norway, Poland, and Spain, Canada, Mexico, Italy,Spain, India, Japan, Australia, and South Korea

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus, GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., Wilsons and Co. Sharrow Ltd., TIGERSNUS ORGANIC SNUS TOBACCO, and Turning Point Brands Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Flavor

7 Market Segmentation by Product

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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