Grove Co.'s Bold, Sustainable Rebrand Recognized in The Dieline Awards 2024 Sustainable Packaging Category

Grove Collaborative Holdings, Inc. (NYSE: GROV) ("Grove" or "the Company"), the world's first plastic neutral retailer, a leading sustainable consumer products company, certified B Corporation, and Public Benefit Corporation announced that its recently launched rebrand of flagship owned brand Grove Co. has been selected as a winner in the Dieline Awards 2024 Sustainable Packaging category for Home, Shopping, & Other Markets. For the past 15 years, the Dieline Awards have formally recognized the best packaging design worldwide, becoming the premier industry-wide benchmark for design excellence in consumer products.

Grove Co.'s rebrand rose to the top of more than 1500 entries from 35 countries, earning second place in the Sustainable Packaging category, which highlights innovative design that helps advance environmental objectives while emphasizing the importance of reducing the packaging industry's ecological footprint. Other brands recognized in the category include Target's Figmint earning first place and Acer ebii earning third place, with Patagonia and UniSleep included on the Awards shortlist earlier this year.

"The goal of this rebrand was always to help Grove Co. products land in more carts so that our ?Go Beyond Plastic' message could reach more customers and we could introduce change in sustainable consumer products to more homes," said Lucy Leahy, General Manager of Grove Collaborative's Owned Brands. "Having our team's hard work recognized with this amazing award only lends more credence to our efforts to demonstrate to consumers that reducing their reliance on plastic in these categories is not only possible, it's beautiful."

The Grove Co. rebrand aimed to enhance the visibility of products on retail shelves, underscore its commitment to reducing plastic, and lean into the beauty of more sustainable packaging choices. At the heart of the rebrand is the emphasis on Grove Co.'s material selection, particularly infinitely recyclable aluminum, chosen for its scalability and sustainability. The new branding highlights the brilliance of brushed aluminum as a symbol of reduced-plastic swaps while also introducing a more experiential element to the packaging through bold fragrance illustrations, designed to better evoke the high quality ingredients and gorgeous natural origin fragrances to be found within each bottle.

To read Grove Co.'s winning submission for the Dieline Awards 2024, visit: https://thedieline.com/grove-co/

Grove Co. products (and the award-winning packaging design) can be found online at www.Grove.co as well as national retailers including CVS, Meijer, and Target.

About Grove Collaborative Holdings, Inc.

Launched in 2016 as a Certified B Corp, Grove Collaborative Holdings, Inc. (NYSE: GROV) is transforming consumer products into a positive force for human and environmental good. Driven by the belief that sustainability is the only future, Grove creates and curates more than 210 high-performing eco-friendly brands of household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care products serving millions of households across the U.S. each year. By serving as the trusted destination for conscientious consumers who want to make the right choices for their families and the planet and providing access to knowledgeable Grove Guides, Grove makes it easy for everyone to build sustainable routines and Be a Force of Nature.

Every product Grove offers ? from its flagship brand of sustainably powerful home care essentials, Grove Co., to its exceptional third-party brands ? has been thoroughly vetted against the Grove Feel Good Standard, which guarantees strict ingredients criteria, 100% plastic neutral orders, carbon neutral shipments, and the highest quality performance in addition to being certified cruelty-free and ethically produced. Grove is a public benefit corporation on a mission to move Beyond Plastic® and is available at select retailers nationwide, making sustainable home care products even more accessible. For more information, visit www.grove.com.