Former Microsoft Sales Executive, Bob Culliton, Joins LawFi as SVP of Partnerships

LawFi, Inc., ("LawFi") a pioneering Legal Fintech Lender and the Inventor of the "Legal Fee Loan" is pleased to announce the addition of Mr. Bob Culliton to our growing team. Mr. Culliton has signed on as an Advisor and SVP of Partnerships to guide our development and implementation of various integration and distribution partnership programs.

Bob has extensive sales leadership and partner engagement experience, highlighted by 21 years at Microsoft where he spent the last 14 years as National Sales Manager and then as the Divisional Vice President of the largest tech distributor, SYNNEX. Bob is a big proponent of working with partners to achieve significant growth and success. He was part of the early development of the Microsoft Solution Provider Program and later oversaw business relationships with the likes of Best Buy, Walmart and CDW. Bob has led the North American launch of over 25 early stage/tech startups under his consulting practice in the past 9 years. He understands how to build a technology business and the keys to success. Bob holds a B.S. in Marketing from Montana State University and M.S. in Technology Management from Pepperdine University.

Mr. Culliton commented, "I selected to join the LawFi executive team because of the impact I believe LawFi can have on the legal industry and those currently not afforded access to legal representation. In addition, I look forward to the opportunity to work with such an esteemed group of leaders. As the SVP of Partnerships, I'm excited to share the company vision and ultimately partner with many of the most influential legal technology providers, payment processors, and financial institutions, such as community banks and credit unions, that may be interested in adding a new Legal Fee Loan type to their portfolio."

Steven Highfill, Founder & CEO of LawFi commented, "I'm excited that Bob decided to join our team! He brings valuable experience and knowledge in building and managing successful national sales and partnership programs in various channels. He also has extensive experience advising technology startups, including a legal practice management software company. I look forward to the contributions Bob can bring to our efforts to build the legal industry's first platform providing embedded payments & financing technology to empower more inclusive access to legal services and credit."

About LawFi, Inc.

("LawFi") is a privately held development stage Legal Fintech company focused on developing the first Legal Fee Financing platform. Our platform will bring more financial inclusion to the legal system that is currently void of any meaningful financing options. LawFi will help solve the longstanding Access-to-Justice Gap by generating the industry's first point-of-need legal fee loans and "Retain-Now-Pay-Smartertm options for financing legal fees and related costs.