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Classified in: Science and technology
Subjects: SVY, WOM, DEI

More is More this Mother's Day: OpenTable Reveals Moms May Dine Out Multiple Times (With and Without the Kids) and 62% of Diners Plan to Spend More vs. Last Year


Mother's Day was the biggest dining day of the year in 2023, and brunch was the most popular time to dine ? celebrate this year at one of the Top 100 Brunch Restaurants diners love

SAN FRANCISCO, April 30, 2024 /PRNewswire/ -- The mother of all dining days is upon us: Mother's Day was the biggest dining day of 2023 and the Saturday before (May 13) took the #2 spot,1 according to OpenTable data, pointing to festivities happening all weekend long. Research suggests the trend will continue this year as nearly a third (31%) of American moms being celebrated will consider dining out multiple times for the occasion. This includes without the kids: 31% of moms will consider dining out with friends, 21% will consider a date night sans kids and 10% may dine out solo.2

Mother's Day Celebrations for the Ages
While dining out will be central to Mother's Day this year, OpenTable research reveals how celebrations differ generation to generation:2 

"People are increasingly choosing to celebrate the mothers and special women in their lives with a meal out, bypassing breakfast in bed ? and they're going all out, too," said Steve Sintra, SVP, Americas Restaurant Sales & Services. "Mother's Day festivities now include dining out multiple times all weekend long, and diners are planning to spend more than last year, with Gen Z more likely to splurge than any generation."

Mother's Day Brunch OpenTable's Top 100 list
OpenTable data confirms what's long been assumed: Mother's Day and brunch go hand-in-hand. Last year, OpenTable data revealed nearly half (43%) of all Mother's Day dining happened during brunch hours (11:00 am ? 2:59 pm), making it the most popular meal for the holiday.3 

To help treat moms to the ultimate brunch experience, OpenTable released its annual list of Top 100 Brunch Restaurants in America for 2024.4 The list is compiled by analyzing more than 14 million diner reviews and metrics, including diner ratings and the percentage of restaurant reviews diners tagged as "brunch."  This year, the list spans 29 states and Washington D.C., with California seeing the largest share of restaurants (13) for the fourth year running.

Top 100 Brunch Restaurants in America for 2024 are (in alphabetical order by state):

Arizona

California

Colorado

Connecticut

District of Columbia

Florida

Georgia

Hawaii

Illinois

Indiana

Kansas

Kentucky

Louisiana

Massachusetts

Maryland

Minnesota

North Carolina

New Jersey

Nevada

New York

Ohio

Oklahoma

Pennsylvania

Rhode Island

Tennessee

Texas

Virginia

Vermont

Washington

For additional dining inspiration, head to OpenTable's Mother's Day dining hub, or OpenTable.com and the OpenTable app.

1 OpenTable Data
OpenTable looked at seated diners from phone, online and walk-in reservations from January 1 - December 31 in 2023.

2 Consumer Research Methodology 
An online survey was conducted by PureSpectrum among consumers who are celebrating Mother's Day this year. This could be as a mother or mother-figure themselves, or celebrating their own mother or another strong female figure in their life. Data was collected between 22th ? 30th, March 2024, with 1,501 respondents in the US.

3 OpenTable Data
OpenTable looked at seated diners from phone, online and walk-in reservations by hour on Mother's Day 2023 (May 14)

4 The Top 100 Brunch Restaurants Methodology
OpenTable's Top 100 Brunch Restaurants in America for 2024 is generated from over 14 million verified OpenTable diner reviews and dining metrics from February 1, 2023 - January 31, 2024. Restaurants with a minimum threshold of diner reviews were considered and evaluated by a compilation of unique data points, including diner ratings, the percentage of five star reviews, the number of alerts set, the percentage of reservations made in advance and direct searches. Metrics were weighted to comprise an overall score. The qualified restaurants were then ranked by the percentage of reviews with the tag "brunch". The resulting list appears A-Z, not in ranked order.

About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), helps 55,000 restaurants, bars, wineries and other venues worldwide fill 1.6 billion seats a year. OpenTable powers reservations, experiences, payments, guest insights and operations, enabling restaurants to focus on doing what they do best: providing great hospitality.

SOURCE OpenTable, Inc.


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