Mars and Unreasonable Group collaboration will work together with fifteen rapid growth ventures across five continents in the first year, supporting sustainability and Net Zero by 2050.
CHICAGO, April 22, 2024 /PRNewswire/ -- Today, as part of the Unreasonable Food tm collaboration, Mars and Unreasonable Group announced the inaugural cohort of companies positioned to re-define our food systems. Mars in collaboration with Unreasonable Group, has helped select fifteen purpose-led, growth stage ventures and their leaders, for their potential to drive impact at scale across the food value chain. This next stage of the Unreasonable Food program will positively impact sustainability goals ? including the Mars Net Zero Roadmap and 2030 goals of reducing emissions by 50% and beyond.
To identify the Unreasonable Food inaugural cohort, the selection committee reviewed a host of innovative and entrepreneurial disrupters in the food space, all focused on four distinct pillars: Shaping the Future of Food, Improving Farmer Livelihood, Transforming Food Supply Chains, and Reimagining Sustainable Packaging.
Mars and Unreasonable Group have selected the first Unreasonable Food ventures, which consists of fifteen cohorts that are headquartered across five continents, operating in nearly forty countries around the globe. The ventures were chosen through a rigorous selection process based on factors such as their problem statement and solution mind-set, technology readiness and differentiation, funding and traction, potential impact, scalability, and timeline to partner.
"We are excited to welcome these ventures to the Unreasonable Food family," said Daniel Epstein, CEO of Unreasonable Group. "Their innovative solutions and commitment to creating a more regenerative, inclusive, and equitable future of food align perfectly with our mission. We look forward to supporting their growth and connecting them with Mars to drive lasting mutual impact and value."
Mars recently unveiled its innovative open-source action plan?the Mars Net Zero Roadmap?to accelerate action toward achieving Net Zero emissions, which includes a new target to cut carbon in half by 2030 across its full value chain. The Year 1 cohort includes ventures dedicated to helping jump-start this reduction in greenhouse gasses and carbon emissions, while also providing innovative thinking in more circular packaging for the more sustainable world we want tomorrow.
The full list of the Year 1 Cohort is as follows:
"At Mars Snacking, our Purpose is inspiring moments of everyday happiness," said Amanda Davies, Chief R&D, Procurement and Sustainability Officer for Mars Snacking. "We're thrilled to deliver on that mission through Unreasonable Food in support of innovative ventures that have the potential to transform our food systems and contribute to Mars sustainability goals."
The Year 1 Unreasonable Food cohort will participate in a comprehensive program that includes mentorship, access to resources and networks, and opportunities for collaboration with Mars and other industry leaders. The program aims to provide a catalytic effect on the growth and impact of these ventures towards the goal of more sustainable and resilient food system for all.
For more information about Unreasonable Food and the Year 1 cohort, please visit Unreasonable Food (unreasonablefood.com)
ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. It is at the center of who we are as a global, family-owned business, and it fuels how we are transforming, innovating, and evolving to make a positive impact on the world.
Every year, our diverse and expanding portfolio of quality confectionery, food, and pet care products and services delight millions of people and supports millions of pets. With more than $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Originaltm, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet welfare and comprehensive veterinary care with AniCura, BANFIELDtm, BLUEPEARLtm, Linnaeus and VCAtm.
We know we can only be truly successful if our partners and the communities in which we operate prosper. The Mars Five Principles ? Quality, Responsibility, Mutuality, Efficiency and Freedom ? inspire our Associates to act every day to help create a better world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visit?www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn, and YouTube.
About Unreasonable Group, LLC
Unreasonable is a Colorado-based, international company that supports a Fellowship for growth-stage entrepreneurs, channels exclusive deal-flow to investors, and partners with some of the world's leading brands to ensure a more just future. The 387 ventures in the Unreasonable Fellowship operate across more than 180 countries, have collectively generated $10bn in revenue, raised $13bn in financing, and are positively impacting the lives of more than 1,434,646,829 people. As a global community, Unreasonable exists to re-purpose capitalism. Sound Unreasonable? We hope so. Because reasonable ideas seldom change anything.
SOURCE Mars
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