Protective Life Insurance Company Launches New Advisory Variable Universal Life Product on FireLight

Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, announced that Protective Life Insurance Company (Protective), a subsidiary of Dai-ichi Life Holdings, Inc. (Dai-ichi, TSE:8750), has selected FireLight to support digital sales and submission processes for its new advisory variable universal life (VUL) product, Protective Investors Benefit Advisory VUL.

"FireLight has emerged as the platform of choice for OIDs (outsourced insurance desks) focused on the fee-based annuity market," said Chad Nulty, VP of Business Development for Protective's RIA Insurance. "As we build a new market for advisory life insurance, it made perfect sense for Protective to collaborate with Hexure for our fee-based advisory VUL offering as well."

With their RIA distributors already using FireLight, Protective saw the value in expanding its FireLight experience to include life products. By using FireLight for both life and annuity products, the carrier is making it easy for their distributors to access and submit business using a workflow they are already familiar with. Plus, Protective can leverage its existing FireLight integration, saving time and effort when distributing new products. Using a straightforward wizard e-ticket process, financial professionals can capture the necessary data and signatures, and submit drop tickets to Protective for an expedited, simple and in-good-order sales experience.

"Protective has been a longstanding, valued client, and we are delighted to expand our business relationship, providing additional support for Protective's digital and sales strategies as they introduce new and innovative products to the market," said Hexure's Chief Sales Officer, Jaci Miller. "FireLight offers clients like Protective the functionality and flexibility needed to scale alongside product innovations and meet the ever-growing need for sales and operational efficiencies, speed to market and the delivery of accelerated and enhanced digital sales experiences. We are thrilled to be a part of the solution that helps Protective get more insurance solutions in the hands of consumers faster and grow its sales."

To learn more about this product or for outsourced insurance desks to access this new fee-based VUL, visit www.protective.com/advisory.

FireLight e-application, a sales component of the FireLight end-to-end sales platform, provides the flexibility and administrative tools to support Protective's growing life business. FireLight enables the carrier to provide full e-application and simplified e-ticket processes to align with its expanding product and distribution needs, while delivering enhanced and accelerated digital sales experiences that meet today's agent and consumer expectations.

Protective Investors Benefit Advisory VUL issued on policy form VUL-15 9-19 and state variations in all states except New York by Protective Life Insurance Company, Nashville, TN. Variable products distributed by broker-dealer/affiliate Investment Distributors, Inc., Birmingham, AL.

Investors should carefully consider the investment objectives, risks, charges and expenses of Protective Investors Benefit Advisory VUL and its underlying investment options before investing. This and other information is contained in the prospectus for Protective Investors Benefit Advisory VUL and its underlying investment options. Investors should read the prospectuses carefully before investing. Prospectuses may be obtained by contacting Protective at 800-456-6330.

About Protective

Protective has helped people achieve protection and security in their lives for 117 years. Through its subsidiaries, Protective offers life insurance, annuity and asset protection solutions and is helping more than 14.4 million people protect what matters most. Protective's more than 3,800 employees put people first and deliver on the company's promises to customers, partners, colleagues and communities - because we're all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), has $118 billion in assets, as of Dec. 31, 2023. Protective is headquartered in Birmingham, Alabama, and supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis. For more information about Protective, visit www.protective.com.

About Hexure

Founded in 1995, Hexure provides digital sales solutions to the insurance and financial services industry across various lines of life insurance, annuities, retirement, and wealth management products. Carriers and distributors use its solutions to build customer-centric sales experiences, accelerate submissions, reduce paper processes, meet regulatory requirements, and improve in-good-order sales. For more information visit hexure.com.