Le Lézard
Classified in: Science and technology
Subject: Product/Service

VTS Launches New Resident Experience Technology, VTS Activate Multifamily, Enhancing Property Management and Operations for Residential Properties


VTS, the industry's only technology platform that unifies owners, operators, brokers, and their customers across the real estate ecosystem, today announced that it has launched a revolutionary new resident experience technology offering, VTS Activate Multifamily. The announcement builds upon the proptech leader's momentum with the launch in May 2023 of VTS Activate ? the industry's leading tenant experience solution for commercial real estate, and comes after the 2021 acquisition of Rise Buildings ? an established name in the multifamily resident technology space. VTS Activate Multifamily marks a pivotal moment in VTS' corporate journey, as the proptech leader, known mainly for its innovation in commercial real estate, makes a significant investment in the multifamily space through this new resident experience technology offering.

This momentum for VTS in the multifamily space is solidified with the news that major residential industry players Lendlease, Habitat, and Stonehenge have all selected and deployed VTS Activate as their resident experience solution of choice for properties across their portfolio, resulting in a 400% growth rate for the multifamily platform. To date, VTS Activate Multifamily has a user base of over 250K residents, across 500+ buildings globally, making VTS Activate the largest resident and tenant experience platform in the world.

VTS Activate Multifamily provides owners and operators with a new solution to fully integrate and elevate their on-site experience in multifamily properties ? increasing resident satisfaction and equipping teams to best serve them. With in-app resident and property insights, multifamily teams understand what resonates with residents and take action to strengthen their communities, increase efficiency, and secure renewals to generate and protect revenue. VTS Activate Multifamily was created as a singular ecosystem to connect property teams and residents to each other and the building, and facilitates tasks such as opening doors, work orders, registering guests, managing packages, rent payments, amenity reservations, communications, and more. In-app communications give residents a direct connection to their community, which can notify residents about things such as events, promotions from nearby retailers, property updates, and more at their fingertips. For a single building or across a portfolio, VTS Activate Multifamily has the unique ability to scale and grow alongside owners and operators of apartment and condo communities, single-family rentals, student housing, and senior living.

"Multifamily owners, operators, and property teams face unique challenges in how to best serve residents with a best-in-class experience. With the launch of VTS Activate Multifamily, VTS is thrilled to equip customers with a single resident-centric solution that manages the day-to-day needs of a resident," said Nick Romito, CEO of VTS. "Innovative residential companies recognize the importance in providing their staff and residents with a seamless property experience, while also benefiting from deepened relationships, and unparalleled insights to help teams understand their residents, how they're using space, and the value they get from it ? generating more revenue through renewals and lower vacancy rates."

With built-in operations features and sophisticated tools to deliver the right communications, content, and experiences to the right audience, VTS Activate Multifamily delivers a seamless and personal end-to-end experience at scale, driving engagement and increasing property satisfaction. Through insights that measure sentiment health and activity, multifamily operators and property teams can best anticipate needs of residents, navigate renewals, and deliver value through a tech-enabled experience, meeting the demand of residents in today's multifamily market.

"Technology such as VTS Activate Multifamily creates a strategic vehicle for our teams to manage buildings, resident relationships and engagement, while generating essential insights for us to manage operations and execute our strategy. With curated and branded experiences for our tenants, they recognize that they're our priority," said Warren Loy ? Director of Asset Management, Lendlease. "Our portfolio branded Resident Experience app powered by VTS Activate allows us to streamline workflows across our portfolio to ensure our company's actions are as efficient and data-driven as possible, best positioning us for renewals."

Beyond insights, access control, and operations management, VTS Activate Multifamily delivers sophisticated marketing capabilities that allow property management to create highly configurable, branded programming across their spaces and resident network to curate a sense of community. With events, perks, content, communications, and more, the experiences and offerings delivered to residents increase engagement and revenue.

"The right data and insights, as well as technology to facilitate the daily journey of residents through a property, are now essential for multifamily companies to maintain a competitive edge and continually attract and retain residents," said Sam Clifford, Multifamily Lead at VTS. "The demands of residents have changed, as well as how they interact with their communities, and VTS Activate Multifamily provides multifamily companies with the best digital infrastructure to accommodate today's residents while connecting property teams and residents like never before. VTS Activate Multifamily ensures the utmost satisfaction of residents, while also giving its property management and investment teams the right technology to do their jobs as efficiently as possible."

About VTS

VTS is the industry's only technology platform that unifies owners, operators, brokers, and their customers across the commercial and residential real estate ecosystems. In 2013, VTS revolutionized the commercial real estate industry's leasing operations with what is now VTS Lease. Today, the VTS Platform is the largest first-party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by real estate professionals across the globe.

With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every stakeholder in real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through our platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users, including industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com.


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