POWERADE and Girls Inc. Join Forces to Inspire Young Women to Lead and Reach Their Full Potential Both On and Off the Court
POWERADE proudly announced today a new partnership with Girls Inc., a nonprofit organization dedicated to inspiring girls to be strong, smart, and bold. Together, POWERADE and Girls Inc. are teaming up to help young women reach their full potential through physical activity, mental resilience, and overall well-being. This collaboration represents POWERADE's commitment to supporting organizations that provide leadership development for girls and youth.
Through this partnership, POWERADE will provide funding for Girls Inc. programs, which promote teamwork, leadership skills and equitable access to sports.
To kick-off the partnership, Girls Inc. unveiled four inaugural "She's Got More POWERADE Scholarship" recipients, who each received $10,000 for their impressive academic accomplishments and for demonstrating athletic achievement throughout their high school careers.
"POWERADE is a dynamic brand with a deep history in sports and we're proud to partner with Girls Inc. in an effort to champion the power of sports and the positive impact it has in the long term," said Tom Gargiulo, BODYARMOR Sports Nutrition CMO. "We are strong believers that sports can help instill confidence, resilience, and leadership skills. Together with Girls Inc., we hope to equip young girls with the tools they need to reach their full potential."
As the longest-running girls' leadership organization, Girls Inc. provides mentorship, safe spaces, and skill-building opportunities. These invaluable resources equip girls to navigate challenges, seize opportunities, and affect meaningful change in their lives and communities.
"We are delighted to join with POWERADE to leverage the power of sports as we build a new generation of leaders," said Girls Inc. President & CEO Stephanie J. Hull, Ph.D. "Participating in sports is a pathway to personal success and well-being. There are so many powerful outcomes, from improved physical and mental health to more positive relationships to invaluable teamwork and leadership skills. Powerade's partnership with Girls Inc. will ensure that more girls are equipped to take on and overcome challenges and make valuable contributions to their schools, their communities, and very soon, the workforce."
To amplify the partnership, POWERADE and Girls Inc. will host upcoming activations over the summer to inspire young girls to leverage sports as a foundation to help them succeed and lead. The partnership between POWERADE and Girls Inc. is an exciting step towards fostering opportunities for girls and young women. Through this collaboration, both organizations aim to provide them with the resources needed to thrive.
To learn more, check out @Powerade_US on social:
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ABOUT BODYARMOR SPORTS NUTRITION
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a quest to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world's most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.
BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR Sports Drink is made with coconut water and contains natural flavors and sweeteners and no colors or dyes from artificial sources. BODYARMOR's extended portfolio includes BODYARMOR LYTE, a low-calorie, zero sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; BODYARMOR Flash I.V., the brand's first-ever rapid rehydration beverage; BODYARMOR Flash I.V. Hydration Boosters, single-serve powder sticks offering consumers the ability to refuel and replenish on-the-go; and most recently, BODYARMOR ZERO SUGAR, a premium sports drink with ZERO sugar and ZERO grams of carbohydrates with NO artificial sweeteners, flavors or dyes.
POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.
ABOUT GIRLS INC.
Girls Inc. is a network of local organizations that works with schools and in communities across the United States and Canada. Through direct service and advocacy Girls Inc. equips girls - particularly girls from low-income communities and girls of color - with the knowledge and skills to effect positive changes in their lives and to become leaders who will change the world. Professionally trained staff and volunteers provide mentorship, safe spaces, and programming that address the unique challenges girls face and are proven to help girls succeed. Together with partners and supporters, Girls Inc. is building the new generation of leaders. Join us at girlsinc.org
Social media handles:
Instagram: @GirlsInc
Facebook: @GirlsInc
X: @Girls_Inc (note the underscore)
LinkedIn: @Girls-Incorporated
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