Subject: SVY
New Aragon Research Report Unveils How Digital Experience Analytics are Key for Enhanced Customer Journeys and Increased Conversions
Aragon Research releases its first Globetm Report for Digital Experience Analytics.
PALO ALTO, Calif., April 10, 2024 /PRNewswire-PRWeb/ -- On Tuesday, April 10, 2024, Aragon Research published its first Globetm for Digital Experience Analytics (DXA).
Digital Experience Analytics is rapidly emerging as the standard approach to comprehending and enhancing customer experiences, especially within online journeys. Its capacity to assist enterprises in optimizing experiences and substantially boosting conversion rates will undoubtedly outweigh the investment in a DXA service.
The ongoing competition to capture and retain customers through online platforms is an endless struggle, where the success or failure of a business can hinge on the optimization of a single webpage for an optimal buying or browsing experience. Websites remain a primary channel for information dissemination and increasingly, for facilitating transactions of products and services. Understanding how customers interact with websites, from their clicks to the effectiveness of marketing content, and the efficacy of calls to action, are all crucial elements in driving business growth.
"Sellers must understand how buyers engage with their journey in real-time to provide dynamic and personalized interactions, which attract users," says Jim Lundy, Founder and CEO of Aragon Research. "Aragon's inaugural DXA report enables enterprises to monitor engagement and streamline the customer journey."
By the end of 2025, 75% of large businesses using web platforms for online commerce are expected to deploy Digital Experience Analytics to optimize their experiences.
This Globe examines the following 11 providers making strides in this landscape:
Amplitude, Cisco, ContactPigeon, Contentsquare, fullstory, Glassbox, Insider, Moengage, MouseFlow, Quantum Metric, and Sprig.
This report offers valuable insights for enterprises aiming to harness the potential of digital experience analytics. By carefully assessing the landscape and aligning solutions with their specific requirements, organizations can fully unlock the transformative power of this technology and realize substantial business benefits.
Aragon Research encourages enterprises to download the full report here: The Aragon Research Globetm for Digital Experience Analytics, 2024
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises with the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://aragonresearch.com/.
Media Contact
Paula Quiroz, Aragon Research, 650-285-9889, [email protected], aragonresearch.com
SOURCE Aragon Research
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