Introducing Frida Uncensored, an Educational Platform for Women's Health Products
There's a censorship problem in the US around women's wellness products. On most mainstream platforms and social media, images are blurred, ads are banned, and as a result, educational content is non-existent. So, when it comes to pivotal life experiences like conception, postpartum and breastfeeding, women are left wholly unprepared and uninformed.
Unfortunately, sex ed has only taught women how not to get pregnant. And when someone wants to get pregnant and seeks out information about all that surrounds it, most, if not all, of what they find is illustrated, animated or censored.
Frida has always taken a stand on this type of censorship, committing to transparently and honestly preparing women for the journey to and through motherhood from conception through postpartum relief and beyond. But as a result of sharing these raw realities, they've faced insurmountable hurdles in the form of censorship, content restrictions and marketing rejections - from being prohibited from using the word "vagina" on billboards to being banned by ABC for trying to run an ad during the Oscars depicting a woman's postpartum recovery.
Now, Frida Founder and CEO Chelsea Hirschhorn is taking matters into her own hands with the launch of Frida Uncensored: a website dedicated to educating and preparing women for the transformative physical experiences they'll have on their journey to motherhood. Frida Uncensored will launch with six detailed, uncensored how-to demo videos for products like the At-Home Insemination Kit, the Perineal Massage Wand, the Upside Down Peri Bottle, and the brand's most recent innovation: the first-of-its-kind, FDA-cleared Conception Aid Cup.
Shot on an all-female set, these videos provide an up-close-and-personal demonstration of exactly how to use these simple solutions for conception, labor prep and postpartum recovery. And they all live on their own age-gated platform. The site will be updated regularly, as Frida launches products and consumers ask questions that require more transparent education.
"Women don't have access to accurate educational content about their bodies, much less to content that teaches them how to use the products to support them during these physically transformative life stages. Until that type of content becomes more widely available and accessible to women, we'll invest in creating and hosting our own," says Frida Founder and CEO Chelsea Hirschhorn. "This is just a continuation of our content crusade, with the hope that this platform becomes a library that houses all types of educational content for women throughout their motherhood journey. Our ultimate goal is that Frida and other brands like ours can accurately and honestly educate women on their own bodies."
As part of the Uncensored initiative, Frida is working closely with a non-profit partner, the Center for Intimacy Justice. This organization is leading the charge against women's health censorship, to bring awareness, fund additional research and change legislation to have more transparent women's health education available on digital platforms and beyond. Their partnership will yield even more data around this type of censorship to deliver meaningful change around women's health education.
"Frida's Uncensored campaign confronts alarming gaps in access to accurate health information online that leave women and people of underrepresented genders uninformed and underprepared in profound aspects of their lives," says Jackie Rotman, founder of Center for Intimacy Justice (CIJ). "We applaud Frida's efforts to lift taboos and drive open conversations to empower women."
While the unfiltered and uncompromised videos found on Frida Uncensored might not be for everyone, the brand wants to make sure they're available to anyone that's looking. Especially since through extensive research, they found that women have a real interest in seeing this type of content.
On this new platform and beyond, the brand won't stop advocating for more, better education for women and their bodies, preparing them for whatever journey they're on. Prepared mothers and women are happier and more confident than those that are not. And Frida is here to prepare them fully. Without censoring a single word or detail.
The age-gated site can be viewed at fridauncensored.com and will be continuously updated with content beneficial to women going through these life stages.
Frida is actively casting women who are open to featuring their bodies in the spirit of women's health education, on safe, private all-female sets. If you're interested in participating, please reach out to [email protected].
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