Brian Lafemina Joins Arctos as Operating Partner

Arctos, a private investment firm that provides bespoke growth and liquidity solutions, differentiated thought partnership and value creation services to sports franchises (Arctos Sports) and alternative asset managers (Arctos Keystone), today announced that Brian Lafemina has joined the firm as an Operating Partner.

Arctos' Operating Partners serve in a consultatory role, providing their expertise to the firm and its portfolio franchises. In this new role, Lafemina will leverage his deep experience to advise on and assist in sourcing opportunities, enhance Arctos' value-add capabilities, and act as an advisor to the firm's portfolio franchises through Arctos Operating Platform.

"With the demand for sports as an asset class continuing to grow, Brian's data-centric approach to operations and revenue is extremely valuable to Arctos and its partners," said Ian Charles, co-founder and co-managing partner of Arctos. "We are thrilled to welcome him to the firm."

Lafemina brings over three decades of experience in sports operations, leadership and revenue generation, having spent 20 years at The Madison Square Garden Company including a role for which he led the business operations for the New York Rangers, New York Knicks, and New York Liberty professional sports franchises as well as being a key member of the team responsible for planning the $1bn renovation of The Garden. He most recently served as Chief Business Officer for the Los Angeles 2028 Organizing Committee for the Olympic Games and President of the Washington Commanders football club. Prior to that, he led the creation of National Football League's (NFL) Club Business Development department, where he worked with all 32 clubs to develop a tailored understanding of each market and deliver customized business solutions to drive brand and commercial growth.

"Brian is an accomplished and distinguished sports executive with an illustrious career. He brings a unique set of experiences from both a league and team perspective in managing and operating all aspects of a franchise," said Doc O'Connor, co-founder and co-managing partner of Arctos. "We are incredibly excited for him to join us."

"The scientific approach Arctos has delivered to sports investing is truly remarkable," said Brian Lafemina. "I look forward to joining this team of experts on the heels of an impressive fundraise as they continue to help leading professional sports owners solve complex problems and unlock further value."

About Arctos

Arctos is a private investment firm that provides bespoke growth and liquidity solutions, differentiated thought partnership, and value creation advice to sports franchises (Arctos Sports) and alternative asset managers, their funds, and portfolio companies (Arctos Keystone). Founded in 2019, Arctos serves as a catalyst for innovation and business transformation for its portfolio companies and its markets. The firm's proprietary approach is anchored by its unique quantitative research and data science platform, Arctos Insights. Arctos has a team of more than 50 investment and operational professionals with investment and operating expertise across industries, geographies, and economic cycles. The firm is headquartered in Dallas, with office locations in New York, and London. For more information, visit www.arctospartners.com or Arctos' company page on LinkedIn.