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La Roche-Posay Expands Best-Selling Healing Cicaplast Collection with Cicaplast Gel B5 Skin Protectant and Cicaplast Lips Hydration Restore Lip Balm


NEW YORK, April 8, 2024 /PRNewswire/ -- 80% of dermatologists consult patients for damaged or injured skin often or very often. As a trusted source for sensitive skincare for over 40 years, La Roche-Posay has always been committed to pioneering life-changing skincare for all. La Roche-Posay's hero healing franchise CICAPLAST, a multi-purpose range of barrier restoring creams, was created to soothe and protect dry and damaged skin and, now, La Roche-Posay is proud to introduce its latest additions to the beloved collection - CICAPLAST LIPS HYDRATION RESTORE LIP BALM, a hydrating lip balm for dry to extra dry lips that provides instant and long-lasting moisture, and CICAPLAST GEL B5 SKIN PROTECTANT, a protective gel to protect and relieve areas with chapped, cracked skin.

CICAPLAST LIPS HYDRATION RESTORE LIP BALM
Created for dry to very dry and sensitive lips, CICAPLAST LIPS HYDRATION RESTORE LIP BALM soothes and softens with a non-greasy texture. Formulated with Vitamin B5 (Panthenol), sustainably sourced Shea Butter and La Roche-Posay Thermal Spring Water, CICAPLAST LIPS HYDRATION RESTORE LIP BALM restores the skin's hydrolipidic film and helps soothe skin.

FORMULA WITH KEY INGREDIENTS

CICAPLAST GEL B5 SKIN PROTECTANT
CICAPLAST GEL B5 SKIN PROTECTANT works to protect and soothe a disrupted skin barrier, and has been tested post-procedure, post-stitches and post-laser so that skin feels comfortable and hydrated. Formulated with Madecassoside, a therapeutic agent to promote skin healing, 5% Panthenol, and 21% Glycerin, the active ingredient, CICAPLAST GEL B5 SKIN PROTECTANT is suitable for both children and adults. The formulation also includes a unique mineral complex [Copper + Zinc + Manganese], Hyaluronic Acid, and La Roche-Posay Thermal Spring Water to minimize skin irritations.

FORMULA WITH KEY INGREDIENTS

The CICAPLAST franchise started in 2015 when the brand launched the best-selling CICAPLAST BALM B5, where one is sold every 15 seconds in European pharmacies. CICAPLAST BALM B5 is a multi-purpose balm proven to soothe dry areas, help restore the skin's moisture barrier and improve the appearance of dry skin for adults, children and babies. Then, in 2020, La Roche-Posay launched CICAPLAST HANDS, an instant relief hydrating hand cream that leaves hands feeling soft, smooth and hydrated. Now, with the launch of CICAPLAST LIPS HYDRATION RESTORE LIP BALM and CICAPLAST GEL B5 SKIN PROTECTANT, La Roche-Posay is proud to continue to expand its best-selling and healing CICAPLAST collection.

"Cicaplast Balm B5 and the entire Cicaplast franchise is a staple for me when recommending products for patients who are dealing with severely dry and damaged skin. I'm happy that the brand has expanded its Cicaplast range with Cicaplast Lips Hydration Restore Lip Balm and Cicaplast Gel B5 Skin Protectant to treat lips, face and body," says Angela J. Lamb, MD, Associate Professor Dermatology, Board Certified Dermatologist. "Using the appropriate product for sensitive, chapped and cracked skin, especially post-procedure, stitches or laser is essential to restore the skin barrier and provide relief and hydration."

FORMULATION CHARTER
La Roche-Posay products are developed using a strict formulation charter with a minimal number of ingredients. Every product undergoes stringent clinical testing for efficacy and safety. CICAPLAST LIPS HYDRATION RESTORE LIP BALM and CICAPLAST GEL B5 SKIN PROTECTANT are:

Additionally, CICAPLAST GEL B5 SKIN PROTECTANT is also:

La Roche-Posay CICAPLAST LIPS HYDRATION RESTORE LIP BALM has a suggested retail price of $9.99 and CICAPLAST GEL B5 SKIN PROTECTANT has a suggested retail price of $22.99. Both can be purchased at CVS, Ulta, Walgreens/Duane Reade and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin, Skinstore.

About LA ROCHE-POSAY
Recommended by 90,000 dermatologists worldwide, La Roche-Posay's mission is to offer life-changing dermatological skincare. La Roche-Posay offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in France, the first Dermatology Center in Europe. The products are developed using a strict safety and formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin.

For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram and Twitter @LaRochePosayUSA

SOURCE La Roche-Posay



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