HARIBO Celebrates National Unicorn Day with ?Treat Retreat' Overnight Stay for Fans in New York City
HARIBO, America's #1 gummi brand, is celebrating its brand-new Unicorn-i-licious gummies by offering fans a one-of-a-kind, overnight experience in the heart of New York City's Soho neighborhood.
Free two-night stays in HARIBO's unicorn-themed Treat Retreat will go live on HariboTreatRetreat.com at 12 p.m. ET on Tuesday, April 9 (National Unicorn Day).
The Treat Retreat brings HARIBO's fun and colorful Unicorn-i-licious gummies to life for kids and kids at heart. The 1,800-square-foot, 2-bedroom loft is outfitted from floor to ceiling with countless Instagram-worthy moments, including:
- A family-friendly mini bar stocked with free HARIBO treats
- A life-size unicorn statue for photo opportunities
- A build-it-yourself pillow fort
- A ball pit overflowing with more than 1,000 plush unicorn stuffed animals
- A gummi wall art installation
- Unicorn-i-licious gift bags (filled with fun swag)
"At HARIBO, every new gummi we introduce is a chance to spark excitement in our fans, and Unicorn-i-licious is the latest example of that," said Avery Jukes, Senior Brand Manager at HARIBO of America. "We know our fans love our iconic treats like Goldbears, Twin Snakes and Starmix, and at the same time they're interested in new, innovative products. With Unicorn-i-licious, we wanted to inspire childlike happiness for fans of all ages, so we crafted a whimsical unicorn shape, new fun flavors and brought a magical, colorful, immersive dream space to reality for our consumers in one of the most exciting places in the world, New York City."
Groups of up to four people can claim a stay at the Treat Retreat for the following dates:
- Wednesday, April 10 to Friday, April 12
- Saturday, April 13 to Monday, April 15
- Tuesday, April 16 to Thursday, April 18
Unicorn-i-licious marks HARIBO's first-ever unicorn-shaped gummi, as well as the debut of cotton candy and tangerine flavors in the U.S., joining a tasty assortment that also includes apple, blue raspberry, banana and berry punch.
For more information on HARIBO and the Treat Retreat, visit haribo.com and follow along at @HARIBOUSA on Instagram.
Media Note: Download high-resolution images and b-roll here. Media assets may be credited to HARIBO.
ABOUT HARIBO
HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies meant to be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany, and its U.S. headquarters operate out of Rosemont, Ill. For more information, visit www.haribo.com.
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