Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media
Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media. With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative. This strategic move reflects LATV's commitment to innovation and the authentic representation of Latino culture. More brand details will be presented at LATV's 2024 IAB NewFronts on Wednesday, May 1 in New York and streamed virtually at 11:50 a.m. ET.
"My father, Walter Ulloa, started LATV over 20 years ago when it became one of the first bilingual content brands that was - and still is - a Latino-owned business," said LatiNation Media's President, Bruno Ulloa. "Fast-forward to 2024, and part of my legacy is now to engineer culturally relevant content for our GenZ and Millennial Latino audience. This responsibility to our community is part of LATV's origin story, and we are committed to continuously expanding the presence of Latinos in visual media. The move to LatiNation is a natural evolution based on our position as the industry leader in American Latino culture."
CEO Andres Palencia said, "LatiNation Media represents not just an expansion but an unprecedented resource for brands wanting to form lasting and impactful connections with today's most influential audience. The full menu of what LatiNation Media offers includes original content, innovative advertising solutions, and expansive distribution. This pivotal moment marks the culmination of our journey toward launching an all-encompassing media entity powered by authentic bilingual Latino content. It is a true game-changer for the industry."
Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies. LATV is the English-dominant bilingual linear, AVOD, and FAST content network that reaches 60% of the total US Hispanic population. LatiNation Digital includes its Comscore ranked #1 Digital Hispanic Focused Ad Network, which incorporates over 400 digital partner sites and a social influencer network. LatiNation Studios is the original content development and production house, while LatiNation Creative holds the company's creative and branded content offering.
LatiNation Media's brands, including its digital ad network, currently reach over 65% of the bilingual US Hispanic audience 18-49.
Source: Comscore Media Metrix® Multi-Platform, Total Digital Audience, Key Measures Report, February 2024, U.S. Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites
About LatiNation Media
LatiNation Media is a bilingual, multi-platform media company whose mission is to transform Latino representation by creating content that organically represents today's Latino experience and distributing it across every platform, including linear TV, streaming, the web, mobile, and social. Its brands include Latino Alternative Television (LATV) linear and LATV FAST network, LatiNation Digital, LatiNation Studios, and LatiNation Creative verticals. The company is grounded in over two decades of creating award-winning bilingual content; its flagship linear channel LATV (www.latv.com) is seen in 81% of US Hispanic Households and the top 47 US DMA's. The company's Digital Ad Network reaches over 65% of the total US population and has +180 mm monthly uniques. LATV content emphasizes Latino culture and Latina empowerment, as well as LGBTQ+ and Afro-Latino pride. For more information, visit www.latv.com.
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