Philips Norelco Taps Actor Adam Scott for New Campaign

Campaign encourages shavers and groomers to embrace personal growth and shape their true selves with Philips Norelco 

CAMBRIDGE, Mass., April 2, 2024 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced a partnership with acclaimed actor and facial hair enthusiast Adam Scott. Scott stars in a new campaign for shave and groom brand Philips Norelco that empowers audiences everywhere to reflect on their personal growth, starting with how they shape their facial hair. The brand debuted a video featuring Scott getting ready for his next big role, in which he says he can achieve any facial hair style he wants for his character ? whether it conjures up "sexy romantic lead or felon on the run" ? by using Philips Norelco OneBlade. Scott unpacks the relationship between acting, facial hair and the thrill of shaving, starting with a reflection on how he learned to shave by watching actors he admired shave in movies. The video can be viewed here.

"As a known shaver, I'm excited to be working with Philips Norelco to help people get their looks just right," said Scott. "Over the years I've done my fair share of trying different looks for acting roles. 'Guy With Sideburns That Meet In The Middle As A Mustache' is a particular favorite, though my family may disagree. With Philips Norelco shavers and groomers, I get the results I want every time."

Facial hair can make a real impact on an audience and subtly convey a personality, so it's important that the tools Scott ? and people everywhere ? choose be easy to use, trustworthy and engineered to last. This campaign builds on the brand's mission to help people develop smart habits with a portfolio of shavers and groomers that are all of those things.

"At Philips Norelco, we believe every moment in your life ? including every shave, trim and bold grooming choice ? has shaped you into the person you are right now," said Rafael Viestel da Silva, Philips Grooming and Beauty Marketing Director. "As long-time fans of Adam's work, we are incredibly proud to partner with him to empower people to define their unique styles with confidence, just like Adam does, starting with the facial hair tools they use in their routines to look and feel good."

A Talent Partner as Multifaceted as the Philips Norelco Product Suite
As a renowned actor, producer and writer across genres like drama, thriller, sitcom and animation, and as a father, husband, friend and diverse facial hair styler, Adam Scott knows what it means to adapt to different roles. Throughout the campaign, Scott will spotlight Philips Norelco Shaver S9000 Prestige and Philips Norelco All-in-One Trimmer 9000 alongside Philips Norelco OneBlade 360. Fans will see more from Philips Norelco and Scott, with additional content to roll out over the remainder of the year.

Follow along at Philips.com and on social media at @PhilipsNorelco.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2023 sales of EUR 18.2 billion and employs approximately 69,700 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

SOURCE Philips Norelco