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IHOP Brings Viral PEPSI® Maple Syrup Cola to Restaurants Nationwide, Among Assortment of Menu Innovations This Spring


Today, IHOP® announced it is bringing more smiles to more plates this spring with innovative new menu offerings, including the reintroduction of Pepsi® Maple Syrup Cola, exclusively in participating restaurants nationwide. The brand will also expand its iconic menu with craveable flavors perfect for guests to enjoy any time of day, as well as fun spins on classic favorites, like the new Cinn-A-Stack and Cupcake House-Made Milkshakes inspired by IHOP's most popular pancake flavors, Kids French Toast Sticks, Chicken Sandwiches, and Silk® Oatmeal Cookie Oat Creamer for the first time ever.

"As the leader in breakfast, we are continually innovating and expanding our menu to ensure we are introducing menu items our guests want, including the introduction of fun and exciting new beverage options like Pepsi® Maple Syrup Cola," said Chef Art Carl, Vice President of Culinary at IHOP. "We also remain committed to providing options that satisfy cravings during all dayparts. We take pride in the ways we innovate across the breakfast, lunch, dinner, and late night categories that allow guests to enjoy IHOP when they want it, and how they want it."

In partnership with IHOP, in March 2022, Pepsi® celebrated pancake lovers everywhere with a new, limited-edition flavor, Pepsi® Maple Syrup Cola. Only 2,000 lucky individuals were able to get their hands on the flavor. Now, IHOP and Pepsi® are bringing the indulgent taste of Pepsi® Maple Syrup Cola to the masses; starting April 1, the limited-time only flavor will be available in participating IHOP restaurants nationwide!

Additionally, IHOP is giving guests a whole new reason to smile about pancakes with its Pancake of the Month offering. Started on February 1, 2024, and following on the first of every month, a new flavor is available as a full stack, side, or part of a pancake combo for the calendar month. April's Pancake of the Month flavor is Cinnamon Apple Pecan.

IHOP's new sweet and savory core menu additions include two Classic Chicken Sandwiches ? grilled & crispy ? two House-Made Milkshakes, a Watermelon Splasher, and French Toast Sticks served all day for kids 12 and under. Each item was crafted by the brand's culinary and beverage teams with quality, choice, and value top of mind.

Lastly, IHOP is partnering with SEGA® to celebrate Sonic the Hedgehog, in which loyalty members can earn PanCoins to redeem for Sonic the Hedgehog content. Included in IHOP's Stack Market is an exclusive DLC Amy outfit for SEGA's latest game reimagining 2D classic Sonic platforming, Sonic Superstarstm, as well as full game download codes for Sonic Superstars, Sonic Frontierstm, and Sonic Originstm Plus. IHOP will also feature limited-edition Sonic the Hedgehog gift cards online and at select restaurants through May 5, 2024. Guests can head to their local IHOP restaurant and try a Sonic-inspired menu of six different items.

Sonic Superstars is now available both digitally and physically on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One and the Nintendo Switchtm family of systems, as well as digitally on PC.

For more information on IHOP's latest menu innovations or to find the nearest restaurant, please visit IHOP.com.

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC

For more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2023, there are 1,794 IHOP restaurants around the world, including restaurants in all 50 states, two U.S. territories and 13 countries outside the United States. IHOP restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).

ABOUT PEPSICO

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

ABOUT SEGA OF AMERICA, INC.

Sega of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, Sega of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Like a Dragontm, Virtua Fightertm, Super Monkey Balltm, and Phantasy Star Onlinetm, along with Atlus' Personatm and Shin Megami Tenseitm series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. Sega of America has offices in Irvine and Burbank, California. Visit www.sega.com.

©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, SONIC SUPERSTARS, SONIC FRONTIERS and SONIC ORIGINS are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

BR-IHOP



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