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Brazil Loyalty Programs Market Databook 2024-2028 - Cryptocurrency Exchanges are Expanding the Scope of Rewards Programs to Further Drive Cryptocurrency Uptick in Brazil


DUBLIN, March 25, 2024 /PRNewswire/ -- The "Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update" report has been added to  ResearchAndMarkets.com's offering.

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The Brazilian loyalty market is expected to reach US$4.07 billion in 2024. In value terms, the loyalty market in Brazil has recorded a CAGR of 12.8% during 2019-2023. Brazil's loyalty market will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2024-2028, growing from US$3.66 billion in 2023 to reach US$5.94 billion by 2028.

Loyalty programs are gaining widespread momentum among consumers in Brazil. The investment in the space from digital platforms, including neo-banks and e-commerce marketplaces, is driving innovation in the sector as well as adoption among Brazilians. The trend is projected to further grow as firms are also forging strategic alliances to launch innovative loyalty programs in Brazil. 

Firms are launching their own cryptocurrencies as part of the loyalty program in Brazil

Businesses across industry verticals have shown their interest in the cryptocurrency space amid the rise in adoption in Brazil. Many have launched their own altcoins as part of the loyalty program as well.

For instance,

From the short to medium-term perspective, more firms across industry verticals are expected to launch altcoins as part of its loyalty program to capitalize on the growing demand for loyalty programs and cryptocurrency adoption in Brazil.

Cryptocurrency exchanges are expanding the scope of their rewards program to further drive cryptocurrency uptick in Brazil

In Brazil, cryptocurrencies have experienced strong adoption among the general public. However, there is still a lot of untapped potential in the country. As part of their strategy to further drive the adoption of cryptocurrencies, exchanges are expanding the scope of their reward programs.

For instance, in November 2023, Bitpreco, a Brazilian cryptocurrency exchange, announced that the firm is launching a host of digital banking services, including credit cards, through its mobile app. The credit card program is designed to make the buying and selling process simpler for Brazilians. Furthermore, credit card users will also benefit from the rewards program, which will pay them in cryptocurrencies.

From the short to medium-term perspective, more cryptocurrency exchanges are projected to launch and expand the scope of their reward programs. The innovative integration of loyalty and rewards programs with the crypto market will further support the growth of the loyalty programs market in Brazil over the next three to four years.

Domestic firms are forging strategic alliances with global players to launch loyalty programs in the Brazilian market

To further drive the growth of their business in the domestic market, more and more businesses are resorting to loyalty programs. This strategy is expected to see an influx of new loyalty and reward program launches in Brazil in 2024.

With the growing popularity of NFTs, more NFT-powered loyalty programs are projected to be launched in the Brazilian market over the next three to four years. This will further support the growth of the loyalty and rewards programs industry in Brazil.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

Report Highlights

Report Scope

This report provides in-depth, data-centric analysis of loyalty programs in Brazil. Below is a summary of key market segments:

Brazil Retail Sector Spend Value Trend Analysis

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in Brazil

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Channel

Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

Brazil Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

Brazil Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

Brazil Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Retail

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

 Brazil Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

For more information about this report visit https://www.researchandmarkets.com/r/mqxm2b

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SOURCE Research and Markets


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