New Plant-Based Cream Cheese from SimplyV Arrives On Grocery Shelves

SimplyV, a new plant-based cream cheese brand from Franklin Foods?one of the largest cream cheese manufacturers in the United States?is now available in independent grocery retailers across the country for consumers to experience. SimplyV introduced the first 8-oz. plant-based cream cheese bar to U.S. consumers in select markets in March 2023, along with 8-oz. cup varieties in three flavors?Original, Strawberry, and Onion & Chive. The plant-based bar, a popular format with regular dairy cream cheese, can be used for cooking and baking, as well as spreading. In addition, SimplyV offers popular food service sizes, including single-serve portions.

SimplyV is made with almonds, but offers the velvety smooth taste and texture of dairy cream cheese. This cream cheese is kosher, non-GMO, and free of dairy, soy, palm oil, lactose, and gluten.

SimplyV was originally introduced in 2015 by E.V.A. GmbH in Germany, followed by a U.S. launch by Franklin Foods in 2023, using best practices from Europe. The SimplyV products sold in the United States are produced by Franklin Foods in Vermont. Celebrating its 125th anniversary, Franklin Foods Vermont Plant has roots in dairy production dating back to 1899 and has been a pioneer in developing and manufacturing plant-based products for the last 30 years. Through this journey, the team has developed skills to make the best tasting plant-based cream cheese.

"SimplyV has an incredibly delicious taste profile and in blind taste tests, it has consistently outperformed the major plant-based competitors on the most important attributes ? flavor and creaminess," said President and CEO of Franklin Foods Emma Aer. "SimplyV is great for plant-based diets whether it be for personal or environmental reasons. I'm looking forward to seeing how everyone will use our cream cheese in everyday cooking. One of my favorites is simply spreading it on a bagel."

SimplyV is available to customers in select retailers, as well as for exports. Find SimplyV at a store near you at simplyv.com/store-locator/.

Sustainability Initiatives

"Our cream cheese tastes delicious and creamy, and it is good for you. As a company we strive to always think about what is good for people and our planet," said Aer. "As a family-owned company, we think in generations. For Franklin Foods, our commitment to sustainability means we consider which production and sourcing decisions will best serve future generations. Protecting our future is an integral part of our corporate philosophy and we have set ambitious sustainability goals to achieve by 2025."

SimplyV uses almonds that come directly from farms that are dedicated to delivering the very best almond products while maintaining respect for bees, farmers, and the environment. Sourced from farms utilizing the highest standards of sustainable production including micro-irrigation, solar-powered irrigation systems, highly accurate data to eliminate water waste, land conservation easements, and certified bee-friendly farming practices.

About SimplyV

SimplyV, a brand from Franklin Foods, has launched its plant-based cream cheese in the United States for spreading, cooking, and baking. Developed by a small team of artisan cheesemakers with collectively over 80 years of cheesemaking experience, SimplyV is made from the natural goodness of almonds, but offers the velvety smooth taste and texture of dairy cream cheese. SimplyV is kosher, dairy-free, egg-free, gluten-free, and lactose-free, and contains no GMO, artificial preservatives, soy, or palm oil. SimplyV is the best-tasting plant-based cream cheese available and is also the first plant-based cream cheese available in both an 8-oz cup and bar which is great for cooking, baking, and spreading. This plant-based cream cheese is available for food service and grocery retail as of March 2023. For more information on SimplyV visit simplyv.com or follow @simplyv_us on social media.

About Franklin Foods

Franklin Foods is a pioneer in making better-tasting cream cheese. Actually, cream cheese is the only thing they do and they do it really well. The secret to its success is that Franklin Foods has always placed its people and customers at the center of everything they do. From the creation of innovative brands and patented products to their best-in-class operations and commitment to sustainability, Franklin Foods makes the best-tasting cream cheese everyone can enjoy. Franklin Foods is a subsidiary of Hochland, one of the largest cheese manufacturers in the world. For more information on Franklin Foods visit franklinfoods.com.