Estrella Media to Present the Iconic Paquita la del Barrio at Its Los Angeles and Houston Cinco de Mayo Concert Events
Estrella Media, the transformative Spanish?language media company serving the valuable multi-platform Latino audience in the U.S., announced that the iconic Paquita la del Barrio will headline its annual Cinco de Mayo events in Los Angeles and Houston. Que Buena Los Angeles (105.5/94.3/96.1 FM) will present its annual Cinco de Mayo event at Plaza México in Lynwood, CA on Sunday, May 5 from noon to 8 p.m., and La Raza (98.5/101.7 FM) and El Norte (107.9 FM) radio stations in Houston will present their event at Escapade 2001 on Sunday May 19, from 1:30 p.m. to 8 p.m. Both events are free and open to the public.
The Los Angeles concert will be hosted by Don Cheto and the Que Buena Los Angeles DJ's, including the rest of the team from the nationally syndicated morning show, Don Cheto Al Aire (airing 5 a.m. to 11 a.m.), Gisselle Bravo, Said Garcia Solis, and El Chino, as well as Rocio Sandoval "La Peligrosa" (11 a.m. to 3 p.m.), Marlene Quinto (3 p.m. to 7 p.m.) and Sarita (7 p.m. to 12 a.m.).
The Houston concert will be hosted by La Raza's La Chiquilla (5 a.m. to 9 a.m.), DJ Christy and DJ El Toro (3 p.m. to 7 p.m.), and DJ Ramon (7 p.m. to 11 p.m.); and El Norte's Gerado Aparicio (7 a.m. to 10 a.m.), Nely Islas (10 a.m. to 3 p.m.), and Vidal Luna (3 p.m. to 7 p.m.).
Additional artist announcements will be released over the coming weeks. Almost 50,000 people attended the 2023 events in Los Angeles and Houston.
"We are proud to celebrate 50 years of stunning artistry and music with ?La Reina de las Mujeres,'" said Eddie Leon, EVP of Radio Programming and Events, Estrella Media. "Paquita has led the way for many artists ? including the rise of female Mexican music stars ? and this free concert is a gift to our loyal audience. It's a beautiful way to lead into Mother's Day by celebrating the mother of Mexican music, Paquita la del Barrio."
Paquita la del Barrio is an iconic GRAMMY-winning artist, songwriter, and actress. She has sold over 20 million records/CDs and is currently on her Farewell Tour as she retires from active touring. Her live performances are characterized by songs showcasing strong women who are standing up for themselves and challenging macho male attitudes. One of the original feminists in Latin music, her music has amassed and captivated audiences internationally.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media's content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 13 owned or operated stations and 42 affiliated or managed stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; Estrella Games, the first curated Spanish-language game show channel in the U.S; and the EstrellaTV App, which delivers live streaming television channels and radio stations, thousands of hours of video on demand, and podcasts, all direct-to-consumer.
Estrella Media's digital content reach is more than one billion minutes per month, viewed and listened to across its multiplatform media portfolio, including FAST, AVOD, and streaming video and audio platforms.
Estrella Media owns and operates 11 radio stations, as well as the Don Cheto Radio Network with 32 affiliated stations throughout the U.S., featuring one of the nation's most popular radio talents, Don Cheto. Estrella Media also produces popular audio streaming podcasts, large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Instagram @CanalEstrellaTV, X @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
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