POS Nation Completes Acquisition of GrazeCart, Expanding Reach of Direct-to-Consumer E-Commerce Technology for Farm-to-Fork Suppliers

Partnership of expertise and technology helps support the specific sales, marketing, and shipping needs of perishable food providers

CHARLOTTE, N.C, Feb. 21, 2024 /PRNewswire-PRWeb/ -- POS Nation, a leading retail point of sale solutions provider, today announced that it has acquired GrazeCart, a rapidly growing e-commerce technology solution built specifically for farmers. The acquisition enables GrazeCart to expand its reach to farm-to-fork food suppliers who are looking to take their direct-to-consumer (D2C) marketing and sales to the next level. The terms of the deal were not disclosed.

According to Statista, 35% of consumers have purchased food and beverages directly from a brand's website, and another 45% said they would consider purchasing directly ? a clear indicator that there is a growing market for D2C food sales. POS Nation has more than two decades of experience supporting over ten thousand specialty market and grocery store customers. POS Nation's extensive expertise in areas such as customer support, payment processing, and product development will enable GrazeCart and its customers to scale along with the rising consumer demand.

"GrazeCart's all-in-one technology solution has been a revolutionary tool for food suppliers for over seven years," said Cort Ouzts, President of POS Nation. "We're excited to help them expand their footprint and sales to the farm-to-fork suppliers who want to sell to their consumers directly."

Built for food suppliers, by food suppliers, GrazeCart's software is tailor-made to help farmers distribute their products directly to consumers. GrazeCart's advanced technology delivers several benefits:

• Provides sellers with e-commerce websites that have quality user interfaces, creating a stress-free shopping experience for customers.
• Assists food purveyors in pricing hard-to-portion items by weight instead of over or under charging for standard quantities.
• Accepts orders for nationwide shipping, local delivery, or curbside pickup.
• Expedites in-person sales at farmers markets and small retail vendors with POS technology that captures sales data in one place.
• Manages inventory and order fulfillment.
• Creates subscription programs to drive repeat revenue and customer loyalty.

"We are very excited about GrazeCart's future with POS Nation," said Brooks Hitzfield, Co-Founder and Managing Director of GrazeCart. "We built GrazeCart to give farmers a better platform to sell their goods directly to consumers, and we have achieved that. With POS Nations' resources and experience, our customers will have an even deeper level of support as we take this next step in expanding our offering to a larger audience. We look forward to what's next for GrazeCart."

Pairing GrazeCart's software with POS Nation's distribution capabilities and nationwide reach will provide significant growth opportunities for both brands. Blaine and Brooks Hitzfield, GrazeCart's founders, will continue to advise the company, and GrazeCart's CEO, Brent Moore, will continue to lead the team's efforts in conjunction with POS Nation.

About POS Nation

With more than 10,000 customers, POS Nation is a leader in point of sale solutions for small and mid-sized businesses across retail-specific industries, including liquor, grocery and market, and tobacco, among others. POS Nation supports customers with on-site and cloud software solutions, commercial-grade hardware, and 24/7 technical support and system training. For more information on POS Nation visit www.posnation.com. To learn more about GrazeCart's solution, visit www.grazecart.com.

Media Contact

Maddie Pujadas, Zero to Five for POS Nation, 1 980.253.3833, [email protected] 

SOURCE POS Nation