After decades of development, AI has left the computer science lab and is now beginning to impact how business is conducted. And yet, no single technology advance in the past several decades has attracted more attention ? or created more fear ? than Generative AI. Between over-inflated expectations and doomsday predictions, business leaders have been left stranded without clear guidance, meaningful insight, or a playbook for the future of business.
HFS Research, in partnership with Ascendion, is now releasing Your Generative Enterprisetm Playbook for the Future, a first-of-its-kind applied research series offering enterprise leaders a head start in the race to succeed with GenAI technology. Data and insights provide practical guidance, real-world insights, and tactical recommendations honed from extensive quantitative surveys and in-depth interviews with executive business leaders and AI innovators from companies with $500+ million in revenue.
According to HFS Research Executive Research Leader David Cushman, "Study respondents have effectively visited the future. They like what they've seen and want more of it. The next few quarters and years will be a rocket ride for companies correctly timing innovation with GenAI and balancing investment with return. Leaders sitting on the sidelines could face an extinction event."
More than 120 early adopters interviewed call GenAI the most disruptive technology they have ever experienced and state the benefits for enterprises will swiftly move beyond quick wins and savings to impact revenue and market valuation.
Ascendion's CEO Karthik Krishnamurthy agrees and is on a mission to make his company the first Generative Enterprise in software engineering and help businesses move GenAI from a test case to the fast track of how work gets done. "Generative AI doesn't work out of the box. Business leaders from every sector need a playbook ? based on practical applied insights and lessons ? to set strategy and bring Gen AI the last mile to reap the most value from the intersection of powerful technology and creative humans."
Some top highlights from the research include:
"GenAI will deliver significant, if not spectacular, benefits for business economics in most companies. For companies not making the right moves right now, the velocity of this shift will likely become an existential threat," says HFS Research CEO and Chief Analyst Phil Fersht. "Based on our data, ignoring critical lessons learned and informed opinions from our GenAI pioneers is unwise."
About Ascendion
Ascendion is a leading provider of AI-first software engineering services. Our applied AI, software engineering, cloud, data, experience design, and talent transformation capabilities accelerate innovation for Global 2000 clients. Ascendion is headquartered in New Jersey. In addition to our remote/hybrid workforce, we have 30 offices across the US, India, and Mexico. We are committed to building technology powered by Generative AI with an inclusive workforce, service to our communities, and a vibrant culture. For more information, please visit www.ascendion.com.
About HFS Research
HFS is a leading global research and analysis firm trusted at the highest levels of executive leadership. Our mission is to help our clients tackle challenges, make bold moves, and bring big ideas to life by arming them with accurate, visionary, and thought-provoking insight into issues that impact their business. HFS analysts and strategists have deep, real-world experience in subjects they cover. They're respected for independent, no-nonsense perspectives based on thorough research, demand-side data, and personal engagements with industry leaders. Visit www.hfsresearch.com.
Generative Enterprisetm is an HFS Research trademark.
These press releases may also interest you
|