Le Lézard
Classified in: Science and technology
Subjects: CHI, SVY

Onoco Reveals Surprising Truths About Modern Fatherhood: Are Dads Doing Enough?

LONDON, Feb. 7, 2024 /PRNewswire/ -- In an era where parenting roles are continuously evolving, Onoco, the award-winning AI-driven baby care app, has conducted research that challenges views of fatherhood. This research, based on an analysis of over 6 million feedings and 4 million nappy changes, uncovers surprising insights into the actual role of dads in early childcare.


Nappies changed by role


Revealing Findings: Dads, More Than Just a Helping Hand?

The analysis presents a complex picture of modern fatherhood. In the first 6 weeks, fathers were responsible for 26% of bottle feedings. However, this involvement decreased to 22.95% for children under 3 months, suggesting a decline in paternal engagement as the child grows. On the nappy-changing front, dads were involved in just 19.35% of the instances in the first year. This anonymised data, excluded single caregiver families to focus on shared parenting dynamics. While families with multiple mums or dads were included, their relatively low representation in the dataset indicates their impact on the overall results is minimal. Are modern dads as involved as we think, or are they merely scratching the surface of their potential in childcare?

The Onoco Effect: A Catalyst for Change

Onoco - Shared Baby tracker, featured by Apple as an App of the Day and named a "lifesaver" by parents in reviews, has been pivotal in reshaping the narrative of shared parenting. User testimonials rave about its impact, with one parent sharing, "Onoco's real-time logging and shared access has been a game changer, ensuring both of us are equally informed and involved." But the question remains ? is technology enough to bridge the gap in shared parenting responsibilities?

A Societal Shift or Surface-Level Involvement?

While the data shows fatherly involvement, it also highlights a discrepancy between expectation and reality. Despite advancements in parental leave policies, the actual involvement of fathers remains inconsistent. The UK, for instance, has extended paternity leave options, yet the uptake of these leaves could be much higher. Societal expectations, workplace cultures, and financial implications play significant roles in these decisions. This disparity between policy and practice underscores the need for a broader cultural shift to fully embrace the role of fathers in childcare. This issue requires more than some flexibility in when to take two weeks of paternity leave or the new change in Statutory Paternity Leave (SPL) and Pay (SPP) that will take effect from 6 April 2024. It requires bold reform to change ingrained attitudes in the workplace and society as to the gender divide in childcare.

A Call to Action for More Equitable Parenting

Onoco's CEO, Margaret Zablocka, emphasizes the importance of evolving our perception of fatherhood and recognizing the significant role dads already play in parenting: "It's time to redefine fatherhood beyond traditional stereotypes. Our data shows fathers start challenging outdated norms. To further this progress, policymakers must introduce improved paternity leave policies. Such changes would ensure the promotion of a more balanced and equitable approach to family responsibilities."

About Onoco

Onoco, awarded the "Best Gift for New Mum/Dad in 2023" by LovedByParents, is more than just an app; it's a movement towards equitable parenting. With its advanced AI features, integrated family calendar, and evidence-based parenting education, Onoco sets a new parenting support standard.

Photo: https://mma.prnewswire.com/media/2335248/Onoco.jpg

For further inquiries, please contact: 
Grace Taylor
Marketing Manager
[email protected] onoco.com

These press releases may also interest you

at 17:20
The Phase IIa COURSE trial was a proof-of-concept study in people with moderate to very severe chronic obstructive pulmonary disease (COPD) with a broad range of blood eosinophil counts (BEC) and irrespective of emphysema, chronic bronchitis or...

at 14:15
Endeavor BioMedicines, a clinical-stage biotechnology company developing medicines with the potential to deliver transformational clinical benefits to patients with life-threatening diseases, announced results from a completed Phase 2a clinical trial...

at 12:20
Savara Inc. (the Company), a clinical stage biopharmaceutical company focused on rare respiratory diseases, presented a poster at the American Thoracic Society (ATS) 2024 International Conference that is taking place May 17-22, 2024, in San Diego,...

at 11:10
Orion Health, a global leader in digital health solutions, announced today that it has been awarded partner status by Panda Health for its Orchestral Health Intelligence Platform, one of three pillars of the Unified Healthcare Platform. Panda Health...

at 06:13
eWTP Arabia Capital Technology Fund I ("Techology Fund I"), managed by eWTP Arabia Capital ("eWTPA"), one of the leading private equity firms in the Middle East, was listed in the Preqin League Tables as the the fifth top-performing VC funds in the...

18 mai 2024
Celltrion partners with TV star Mollie Pearce to launch the second installation of the Where's Crohn's & Colitis (CC)? campaign for this year's World IBD Day (19 May 2024). The campaign focuses on access to IBD care and treatment as the burden of...

News published on and distributed by: