- Record January performance by Kia's SUV and utility lineup
- Kia EV sales increased 57-percent year-over-year
- Four Kia models achieve best-ever January sales: Carnival, Sportage, Forte and EV6
IRVINE, Calif., Feb. 1, 2024 /PRNewswire/ -- Coming off the highest annual sales volume in company history in 2023, Kia America delivered 51,090 units in January with growth across the brand's SUV, utility, EV and electrified vehicle offerings.
Sales of Kia's rugged and capable SUVs increased over the same period last year and accounted for 74-percent of January sales. After launching in December, sales of the all-new Kia EV9 three-row EV SUV rose 27-percent to 1,408 units in January, powering a 57-percent overall increase year-over-year for Kia EVs sales. Four Kia models posted best-ever January sales, including: Carnival (+81-percent YoY); Sportage (+16-percent YoY); Forte (+10-percent YoY) and EV6 (+9-percent YoY).
"Kia's sales continually increased over the past few years, and we've established a solid foundation to build upon as the industry transitions to electrified models," said Eric Watson, vice president sales operations, Kia America. "With our flagship EV9 three-row EV SUV off to an impressive start after being named 2024 North American Utility Vehicle of the Year, and Kia's rugged and capable SUVs continuing to gain market share, Kia will charge ahead in 2024 with six new and significantly redesigned vehicles scheduled to arrive in showrooms."
In addition to the monthly sales performance, Kia America announced several initiatives, including:
MONTH OF JANUARY | YEAR-TO-DATE | |||
Model | 2024 | 2023 | 2024 | 2023 |
EV9 | 1,408 | N/A | 1,408 | N/A |
EV6 | 1,213 | 1,110 | 1,213 | 1,110 |
Rio | 929 | 2,184 | 929 | 2,184 |
Forte | 8,977 | 8,190 | 8,977 | 8,190 |
K5 | 3,288 | 3,368 | 3,288 | 3,368 |
Stinger | 0 | 466 | 0 | 466 |
Soul | 3,271 | 4,844 | 3,271 | 4,844 |
Niro | 2,062 | 3,713 | 2,062 | 3,713 |
Seltos | 4,000 | 3,994 | 4,000 | 3,994 |
Sportage | 9,994 | 8,602 | 9,994 | 8,602 |
Sorento | 6,020 | 6,268 | 6,020 | 6,268 |
Telluride | 6,916 | 7,582 | 6,916 | 7,582 |
Carnival | 3,013 | 1,662 | 3,013 | 1,662 |
Total | 51,090 | 51,983 | 51,090 | 51,983 |
Kia America ? about us
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME100 Most Influential Companies of 2023. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.
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* The Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.
SOURCE Kia America
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