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Classified in: Science and technology
Subjects: Conference, Trade Show

CDK Delivers Innovation Across the Dealership Xperience Platform at NADA Show 2024


There's no shortage of news in the automotive industry about vehicle affordability, high interest rates, confusion about electric vehicles, and a lack of used car inventory. But there is one headline that rises to the top: consumers are struggling with the automotive sales and service experience. Customers are feeling it, and dealers know it. At the 2024 National Automobile Dealers Association (NADA) Show in Las Vegas, attendees seeking holistic technology solutions that elevate the dealership journey won't have to search any further than CDK, the leading automotive retail software provider, in Booth #1763.

To help dealerships adapt and succeed in today's marketplace, CDK recently brought to market the CDK Dealership Xperience, an open and integrated platform that transforms how dealers sell and service cars and operate their businesses simply in a modern and digital world. In the CDK booth this year, the company will offer product demonstrations of the Dealership Xperience that includes additional innovations since launch, as well as share industry thought leadership during live expert discussions and market research unveilings.

"Dealers experienced steady sales and business growth moving into the new year, yet we're still hearing from dealers and consumers that there is a significant need to bring people, processes and technology together to deliver exceptional retail experiences," said Brian MacDonald, president and chief executive officer, CDK. "At this year's NADA Show, CDK is showcasing how we're turning this feedback into action, and leveraging our experience and ability to scale to deliver solutions and services dealerships need to adapt to continuous change in the market and succeed in a space with increasing consumer demands."

Seamless Experiences Through a New Category of Software

Introduced in August 2023, the Dealership Xperience drives digital transformation for auto retailers by unifying workflows across the dealership for increased operational productivity and enhanced consumer experiences. The new platform reflects the company's belief and investment in the dealer model, and is now available to dealers in the U.S. with its Foundations Suite being implemented at no charge for existing customers.

At the show, dealers can experience the continuous innovation of CDK workflows within the Dealership Xperience, including:

To date, more than 500 dealer partners have already signed up for the proven, built-in functionality of unified workflows under a single experience, and many are also taking advantage of the platform's advanced solutions?including the Modern Retail Suite, Fixed Operations Suite and Intelligence Suite?that expands dealers' business potential, accelerates performance and further enhances the consumer experience.

Tackling Real-World Challenges with Artificial Intelligence (AI) and the Intelligence Suite

For years, CDK customers have leveraged AI-powered features to help better engage with consumers and better operate their businesses. For example, predictive modeling has created visibility into a customer's propensity to buy based on their specific purchase cycles, and machine learning has helped anticipate potential vehicle service opportunities.

At the show, CDK will showcase additional AI features within the Dealership Xperience platform to help further drive improved business results:

Valuable Insights from Top Experts in Automotive Retail

CDK is a valuable partner at the center of the automotive retail ecosystem that connects dealers, OEMs and consumers. At the show, CDK experts, dealers and other industry influencers will discuss retail trends and share key insights on how dealerships can improve their operations and better serve consumers.

For more information on CDK at NADA Show 2024, visit cdkglobal.com/nada2024.

About CDK Global, LLC.

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers ("OEMs") across automotive and related industries. The Company's cloud-based, software as a service ("SaaS") platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.


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