Subjects: AWD, SVY, PET

BrandSpark International announces its 21st annual 2024 Best New Product Awards winners, recognizing the Best New Food, Beverage, Beauty, Health, Personal Care, Kids, Pet, Household Care, Home Goods & Footwear, Restaurant Menu Items and Services based on a nationwide survey of Canadian consumers

TORONTO, Jan. 29, 2024 /CNW/ - BrandSpark International has announced the winners of the 21st annual 2024 Best New Product Awards^tm ("BNPA"), Canada's largest and most credible new product awards program. This year, over 15,000 Canadians participated in the national survey to rate products in 106 categories for the latest and greatest in Food, Beverage, Beauty, Health, Personal Care, Kids, Pet, Household Care, Home Goods & Footwear, Restaurant Menu Items and Services. The winners are 100% consumer-voted and were determined based on real shoppers who purchased these winning products.

The 2024 Best New Product Awards winners are listed below. For more information on the program and winners, visit: www.bestnewproductawards.com

"There are so many new products launched every year and the Best New Product Awards program continues to help guide consumers to discover those stand-out new products that can meet their evolving needs." says Kim Diamond, Vice-President of Best New Product Awards Inc. "At the end of the day, the Best New Product Awards spotlight innovative products that are worth consumers' hard earned dollars."

"Every year we see brands leveraging their wins across all channels, such as e-commerce, social media, and on-pack, and we see this directly and positively affect their sales because leveraging the BNPA win delivers a proven ROI" says Robert Levy, President of Best New Product Awards Inc. "The Awards are 100% consumer-voted, without juries, and are backed by leading market research firm BrandSpark International. The Best New Product Awards are regarded as Canada's leading new product awards," Levy adds.

The Best New Product Awards winners will be featured in a widespread PR and media campaign including the Global TV Network, Walmart.ca, TikTok, Chatelaine, The Kit, on the Flipp flyer app, and in an online shoppable gallery on ShopperArmy.com - an engaged nationwide community of shoppers who try and review products.

• The BrandSpark Canadian Shopper Study revealed that two years into the onset of rapid inflation, 3 in 4 consumers have continued to evolve their shopping habits, driven by the higher prices that 4 in 5 say they've seen for 'most products' they buy.
• For many products, 3 in 5 say that store brands are just as good as brand names, challenging major brands to maintain their leadership with products that increase value through meaningful innovation and superior performance, and to ensure that consumers recognize the superior benefits offered.
• Fortunately, many new products were up to this challenge and rated highly with Canadian shoppers, 75% of whom report that they continue to like trying new products. Even in the current economic climate, 3 in 5 say they are willing to pay more for a new product if it is better than what was previously available. Dyson achieved big wins in home goods, illustrating how there is still an appetite for leading innovation from premium brands.
• The primary trends driving successful innovation were superior performance/efficacy, convenience, experiential innovation with taste or scent, enhanced health benefits, and sustainability.
• The most common way to enhance new products was with unique alternative ingredients or materials. In food & beverage this is exemplified by an array of plant-based alternatives from mainstream brands.
• These innovations are underpinned by efforts to deliver more value: Canadian marketers reported in the 2023 BrandSpark/ACA Marketers Survey that a 'focus on value' has been the most significant trend guiding their recent product launches, followed by health, sustainability, and convenience.

Many of the 2024 Best New Product Awards winners align with these trends:

Leading food and beverage innovations have embraced alternative ingredients to cater to evolving dietary preferences. 3 in 10 Canadians have some form of dietary restriction, led by lactose sensitivity or intolerance, while many more are open to new alternatives whether for health or variety.

Several of the highest-rated products in the Study delivered amazing taste in plant-based formats, accessible to those on vegan or lactose-free diets, or simply looking for an alternative. These five winning products all rated within the top 10 this year: Häagen-Dazs Plant-Based Frozen Dessert, HERSHEY'S OAT MADE Vegan Chocolate Creamy Almond & Sea Salt, Gardein Supreme Chick'n, Silk Probiotic Plant-Based Yogurt, and Gay Lea Pumpkin Spice Coconut Whipped Topping.

Meanwhile, dairy features prominently among the other top food innovations for 2024 including Liberté Méditerranée Dessert Collection, DRUMSTICK Toffee Graham Crunch, and Cracker Barrel Signature Smoked Cheddar Range.

In the realm of sustainability, top-rated innovations represent a commitment to eco-friendly practices. 74% of Canadian shoppers say they appreciate when companies make products more environmentally-friendly.

The highest-rated innovation in Household Care was Glad Compostable Drawstring Bags, delivering superior sustainability with performance.

The Simba Green Hybrid Mattress takes a proactive approach by prioritizing organic and recyclable materials, appealing to consumers who value sustainable and responsibly sourced products.

In personal care & beauty, 3 in 5 believe that ongoing research & development is continually leading to better products. 'Gentleness on skin' tops the list of consumer requirements, and the top-rated innovations delivered through effective and natural ingredients.

Burt's Bees Renewal Anti-Wrinkle Moisturizing Face Cream took the top spot in the Natural Anti-Aging Face Moisturizer category, and Aveeno Calm + Restore Skin Therapy Balm won in the Skin Balm category, which both deliver effectiveness.

2024 BEST NEW PRODUCT AWARDS LIST OF WINNERS*

Canadians continue to fulfill many of their meal needs at restaurants, with 69% reporting at least one restaurant dinner each week, including 56% ordering in or getting take-out.

67% of Canadians look for innovations that will make their life easier, so we are excited to add growing segments that highlight consumers' top rated services.

About BrandSpark International
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the insights necessary to understand omnichannel shoppers, refine strategic brand positioning, build consumer trust, and enhance the success of new product launches.

*Permission and authorization from Best New Product Awards Inc. are required to reference the Best New Product Awards win or use the Best New Product Awards logo or winning claims.

For interview requests or more information on the awards, please contact:
Kim Diamond, VP, Best New Product Awards, [email protected] 

For more information regarding BrandSpark's extensive omni-channel shopper insights, please contact: Philip Scrutton, VP Shopper Insights, BrandSpark International, [email protected] 

SOURCE Best New Product Awards Inc.

News published on 29 january 2024 at 07:00 and distributed by: