Le Lézard
Classified in: Science and technology
Subject: WOM

Women-Centered Texas Ad Agency Defies Trend by Expanding to Northern California


Creative Noggin, a leading South Texas marketing and advertising agency, whose mission is the empowerment of women, announces its recent expansion to the West Coast with its new office in Sacramento. The agency CEO recognized the vibrant opportunities that the city offers, as the capitol city of the state of California, the world's fifth largest economy.

SACRAMENTO, Calif., Jan. 25, 2024 /PRNewswire-PRWeb/ -- Creative Noggin, a leading marketing and advertising agency originally formed and headquartered in San Antonio, Texas, is proud to announce its recent expansion to the West Coast with its new office in Sacramento. Recognizing the vibrant opportunities the city offers, Creative Noggin aims to provide its comprehensive range of services to a diverse clientele in the region.

"A 2023 study shows that 41.9% of the workforce is comprised of women, yet only three out of ten senior leadership positions are held by women. That's surprising when you consider that over 80% of purchase decisions are made or influenced by women," said Creative Noggin, CEO, Tracy Marlowe.

Creative Noggin, under the leadership of CEO Tracy Marlowe, has been a trailblazer in the marketing and advertising industry. Established in 2008 as a fully remote agency, Creative Noggin has flourished over the years, growing from just over $100,000 in sales in the first year to upwards of seven million dollars in revenue. The agency specializes in a variety of services, including:

At the heart of Creative Noggin's ethos is a commitment to empowering women and giving back to the community. Tracy Marlowe, with over 25 years of expertise marketing successful brands, started the agency with a vision to create a flexible, human-centered workplace that supports smart, passionate women in balancing rewarding careers with fulfilling personal lives.

CEO Tracy Marlowe states, "A 2023 study by the World Economic Forum shows that 41.9% of the workforce is comprised of women, yet only three out of ten senior leadership positions are held by women. That's surprising when you consider that over 80% of purchase decisions are made or influenced by women. I think businesses need to acknowledge these facts when they choose their company leaders. I believe that women in business are too often underestimated yet they consistently perform. They are used to juggling it all, after all, when it comes to home, work, family. They simply know how to get things done."

Creative Noggin fosters a female-led culture that nurtures women in business and within their communities. The agency annually donates 5% of its net profit to local causes that empower women. Beneficiaries have included Food Banks, Haven for Hope, WEAVE, Women's Empowerment, Dress for Success, and Family Violence Prevention Services.

The CEO has long been a champion for underserved markets and has partnered with numerous non-profits as well as government organizations to craft laser targeted, human-centered marketing strategies to improve access to education and healthcare services within San Antonio, New York City and, most recently, in Sacramento with their recent work for the Agency on Aging, Area 4.

Tracy has successfully built an agency that not only supports its team members but also contributes to the empowerment of women in the broader community. Creative Noggin's success story is a testament to the effectiveness of a family-first work environment and a culture that values and nurtures its employees.

Creative Noggin's expansion to Sacramento marks a significant step in the agency's journey to reach new horizons and serve a diverse clientele. With a focus on empowering women and giving back to the community, Creative Noggin continues to demonstrate that success in business should always go hand in hand with creating a positive impact on the world.

About Creative Noggin

Founded in 2001 in South Texas, Creative Noggin stands as a trailblazing marketing and advertising agency under the visionary leadership of CEO Tracy Marlowe. Specializing in branding and rebranding, content marketing, digital marketing, website design, public relations, media planning/buying and advertising, Creative Noggin is dedicated to delivering human-centered marketing across a comprehensive range of services. Pioneering remote work since its inception, the agency's innovative approach fosters a collaborative environment that attracts top talent from across the nation. For more information please visit: https://www.creativenoggin.com

Media Contact

Patrick Harbison, Creative Noggin, 1 1(916) 747-9143, [email protected], https://www.creativenoggin.com/ 

SOURCE Creative Noggin


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