Else Nutrition Partners with a Preeminent Supermarket Chain to Offer its Toddler Products and RTD Kids Shakes Throughout the Northeast, United States

Marks debut of kids ready-to-drink shakes in U.S. retail stores

Bringing whole food, plant-powered products to New York, Pennsylvania, New Jersey, Maryland, Massachusetts, Virginia, North Carolina, Delaware, and D.C.

VANCOUVER, British Columbia, Jan. 25, 2024 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), is proud to announce the launch of its toddler products and Ready-to-Drink (RTD) Kids Shakes in both Chocolate and Vanilla flavors in a prominent supermarket chain with over 100 stores throughout the Northeast. This marks a significant step in the brand's U.S. expansion and the debut of Else Nutrition's RTD products in U.S. brick-and-mortar stores.

"We are very proud to partner with a key player in the United States to expand our reach with our toddler products as well as formally launch our RTD shakes into retail stores," said Hamutal Yitzhak, CEO of Else Nutrition. "This expansion seamlessly aligns with our mission to provide children with healthier, sustainable nutrition options and reinforces our commitment to making plant-based products available. By combining our delicious and incredibly unique Ready to Drink 4 packs as well as our already successful toddler products with a recognizable retailer, we believe we are on a pathway for accelerated growth. This retailer is a true innovator and represents the Gold Standard in grocery merchandising, not just in the Northeast but nationally, and we look forward to continuing this relationship for years to come."

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
• "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
  

Investor Relations Contact:

Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020
Email: [email protected]
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Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

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