HARIBO Breaks GUINNESS WORLD RECORDStm Title for Largest Gummy Candy Mosaic, Launching Fan Art Contest

HARIBO pursued record-breaking artistic achievement to announce brand's first-ever art contest, #HOWiHARIBO, inspired by creative ways fans play with gummies

ROSEMONT, Ill., Jan. 11, 2024 /PRNewswire/ -- HARIBO, America's #1 gummi brand, is starting the year with a GUINNESS WORLD RECORDS achievement, which officially launched its first-ever fan art contest, #HOWiHARIBO. The new contest is inspired by the creativity HARIBO sees from fans worldwide; playing, building, and designing with the brand's fun gummi shapes. HARIBO pursued the record-breaking achievement to inspire continued creativity and endless childlike happiness from its fans in 2024.

"HARIBO has inspired moments of childlike happiness for consumers for over 100 years, whether they're eating, sharing or - in many cases - playing with our tasty, fun, and colorful gummies," said Seth Klugherz, Vice President of Marketing at HARIBO of America. "We've seen countless ways our consumers have felt like kids again while playing with our over 25 varieties of HARIBO treats like Goldbears, Starmix and Twin Snakes, and it inspired us to create our own remarkable version of gummi art. We hope this larger-than-life mosaic brings smiles to our fans' faces and encourages them to continue to show us their creativity through the #HOWiHARIBO contest in 2024."

The Sweetest Record-Breaking Masterpiece

HARIBO's record-breaking artwork claims the GUINNESS WORLD RECORDS title for The World's Largest Jelly/Gummy Candy Mosaic, bringing the brand's iconic Goldbear to life in the sweetest way possible. The mosaic measures 353.1 square feet (32.804 square meters) and is made of approximately 150,000 HARIBO Goldbears, each laid meticulously by hand from 300 of HARIBO's Associates, their friends, and family, as well as community partners including the Boys and Girls Club of Kenosha.

HARIBO and partners built the mosaic at University of Wisconsin-Parkside, in Kenosha, Wis., the hometown of HARIBO's first-ever U.S. manufacturing facility. The artwork took four hours to complete and used custom acrylic 12"x12" trays inlaid with the printed design that participants followed like paint-by-numbers using HARIBO gummies. This activity not only brought out the creative side of the participants but served as an interactive and fun experience that showcased HARIBO's mission to inspire childlike happiness through its gummi treats.

#HOWiHARIBO Contest Details

As fans are smiling at the record-breaking gummi mosaic, HARIBO hopes to see newly inspired creativity they can unleash in return. The 2024 #HOWiHARIBO contest invites budding artists and gummi enthusiasts of all ages to show off their creativity by showcasing unique visions of the Happy World of HARIBO through gummi art, using the many unique types of HARIBO treats, like Goldbears, Twin Snakes, Starmix, Happy Cola, Happy Cherries, Peaches, Watermelon and more.

To enter the #HOWiHARIBO art competition, fans can post photos or videos of their own gummi creations on Instagram with the hashtag #HOWiHARIBO. In retail stores nationwide, HARIBO displays will feature a QR code that shoppers can scan to lead them to the #HOWiHARIBO website to learn more. Fans can win sweet prizes like a year's supply of HARIBO gummies, HARIBO swag, and one lucky winner could win $5,000 in cash, a HARIBO merchandise gift pack, and a framed image of their creation! #HOWiHARIBO is open to all budding gummi-artists, and entries will be accepted until September 30, 2024. To learn more, please visit HowIHaribo.com.

ABOUT HARIBO

HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies meant to be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany, and its U.S. headquarters operate out of Rosemont, Ill. For more information, visit www.haribo.com.

Contact: Lauren Triffler
Head of Corporate Communications
Lauren.triffler@haribo.com

SOURCE HARIBO