JBL Unveils the Future of Audio with Live 3 Earbuds Series: A Revolution in Sound and Technology

CES 2024 ? JBL continues its legacy of innovation with the expansion of the game changing Smart Charging Case to the JBL Live 3 Earbuds series. Following the highly successful launch and rapid sell-out of the JBL Tour Pro 2, JBL recognized the strong demand for the revolutionary technology and design. This latest advancement sets new audio benchmarks, making cutting-edge technology more widely accessible across various products at more attainable price points. Elevating sound to new pinnacles, the JBL Live 3 Earbuds series, including Buds, Beam and Flex is a state-of-the-art audio solution set to enhance every moment of life.

At its core, it features the latest version of JBL's industry-leading Smart Charging Case, allowing consumers full control of their mobile device in real time without actually having to take it out. The Live 3 Earbuds series takes the true wireless experience beyond audio making it more accessible than ever before with just a tap on the 1.45" inch LED touch display. For anyone bustling through the city or listening to music at home, the True Adaptive Noise Cancelling allows users to optimize their audio experience with the Ear Canal Test in the dedicated JBL Headphones app, ensuring pure, personalized, uninterrupted sound in any environment.

"We always try to push boundaries when looking to upgrade JBL products, whether it be on the technology or the consumer experience. No detail is too small and with the newest upgrade to the JBL Live TWS series, we've taken it to another level," said Dave Rogers, President, HARMAN Lifestyle Division. "The smart case is just one of many exciting changes to the line and we can't wait for consumers to get a more accessible and pure sound experience."

With three different wearing styles - Buds, Beam and Flex - the JBL Live 3 Earbuds series ensures comfort and flexibility. Equipped with Hi-Res Audio Wirelessly and JBL Signature Sound, the newest true wireless lineup also features Bluetooth 5.3 with LE* so users can enjoy stable multipoint connections plus an improved, extended battery life. Available in two new colorways, Black and Silver, the JBL Live TWS 3 lineup offers users both style and durability with an IP55 waterproof rating.

*Available via OTA update at a later stage.

The JBL Live 3 Earbuds series will be available on JBL.com for $199.95 starting Summer 2024.

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ABOUT JBL
JBL creates the amazing sound that shapes life's most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners' experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL's Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world's top talent across music, sports and esports.

ABOUT HARMAN
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.