Brother to Highlight Critical Retail Business Printing Solutions at NRF 2024

Brother International Corporation will showcase their range of critical business printing solutions at the National Retail Federation's Big Show, January 14-16, 2024 in New York.

Join Brother at NRF booth #3131 for an immersive front-of-house, warehouse, and back-office hands-on experience with key printing solutions transforming the retail landscape.

• Front-of-house: From implementing agile pricing strategies like in-aisle mark-downs to reliable BOPIS labeling and fast in-store ticketing, Brother has the solution for retail workers on the floor.
• Warehouse: As a crucial element of the retail ecosystem, an efficient and scalable inventory management printing solution for shelf and barcode labeling is a competitive advantage. Brother's industrial, tabletop, and mobile printers create an integrated approach to support productivity in the warehouse.
• Back office: Help boost operational efficiency, protect critical customer data and facilitate communication from brick-and-mortar to corporate with Brother at your side. Built for your business, retailers will benefit by leveraging Brother hardware and custom solutions enabling a compact footprint whether for the cash wrap, franchise locations or the corporate home office. Brother printers, all-on-ones and scanners help to complete back-office applications, and so much more to address business and customer needs.

"Empowering the retail workforce with efficient tools is pivotal in today's dynamic," said Ravi Panjwani, president of Brother Mobile Solutions, a wholly owned subsidiary of Brother International Corporation. "Efficiency at the front of house, warehouse, and back office relies on seamless integration and collaboration. Robust partnerships and integrated hardware ensure agility in adapting to the retail landscape challenges of today as well as setting up for future growth."

Commitment to sustainability

Retailers continue to emphasize their sustainability efforts. Brother understands the importance of sustainable practices in today's world and environmental performance is considered at every stage of the product's life cycle. At NRF 2024, Brother experts will demonstrate current and upcoming products that can help support retailers' sustainability goals. Attendees can also pick up a customized reusable water bottle at booth #3131 and see how Brother printers support their sustainability goals through an immersive retail experience.

Scalable solutions with seamless integrations

With today's complex retail landscape, retailers need to be more productive, efficient, and adaptive. Brother printers work alongside a full range of hardware, software, and other technology partners to work within the demands of any retail environment. Whether the environment is a small boutique or a large retail chain, Brother has the flexible printing solution needed for retailers to grow their business.

"Brother has built a long term credibility with business customers, particularly in the retail space," shares Fernando Maroniene, senior director, product marketing, Brother International Corporation. "Our capacity to deploy at scale and remotely monitor and manage thousands of devices in multiple locations along with custom solutions, is the value proposition behind this success story."

For more information about Brother's complete retail solutions, visit Brother Mobile Solutions and Brother International Corporation.

About Brother International Corporation

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research, and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois, and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

About Brother Mobile Solutions

Brother Mobile Solutions, Inc., a wholly-owned subsidiary of Brother International Corporation, provides innovative mobile and desktop printing, and industrial labeling solutions to field workforces and mobile enterprises. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information about Brother Mobile Solutions and its products, call (800) 543-6144, or visit www.brothermobilesolutions.com.