Power Digital Acquires CRO Agency Endrock Growth and Analytics

Power Digital, the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics, with offices in the United States, Medellín, Cartagena and Quito. Endrock brings deep expertise in Conversion Rate Optimization (CRO), data analytics and empirically-backed growth experimentation to Power Digital's existing offerings.

Endrock's Founder, Ned MacPherson, brings more than a decade of CRO and experimentation experience to Power Digital and will step into his new role as Chief Growth Officer. Since Endrock's founding in 2019, MacPherson scaled the company to nearly 100 employees and hundreds of clients served, including notable brands such as Blue Bottle Coffee, Calpak, True Classic Tees and more.

"Ned and the Endrock team are world-class at what they do," said Grayson Lafrenz, Founder and Chairman of Power Digital. "We were looking for a company like Endrock for years and are thrilled to have finally found the perfect match. Businesses need data intelligence and analytics, now more than ever, and when we combine Endrock with Power Digital's incredible existing data and nova teams, we are going to be unstoppable."

In today's business landscape, harnessing the power of data intelligence is an absolute must for unlocking unprecedented business growth. Power Digital's acquisition of Endrock's data-first CRO team demonstrates the commitment to data intelligence as one of the main critical pillars of Power Digital to fuel clients' success.

"From my first conversations with Power Digital, I was blown away at what they had built from scratch," said MacPherson. "Their proprietary nova platform is something every agency wishes they had, but aren't able to execute. Our teams combined are a powerhouse that will transform how clients understand data and show them where they're leaving money on the table."

At Power Digital, MacPherson will oversee the CRO & Experimentation division, focusing on how clients understand their data and analytics. MacPherson will also work closely with Power Digital's Chief Strategy Officer, Ben Dutter, to continue to evolve how the agency interprets and analyzes data for both new and existing clients.

Power Digital continues to grow rapidly and was recently ranked in Inc. 5000's list for companies winning in a challenging and unpredictable global landscape. Power Digital was also named one of Adweek's Fastest Growing Companies in 2022, as well Ad Age Best Places to Work in 2023.

About Power Digital:

Power Digital is a tech-enabled growth firm??at the intersection of marketing, consulting & data intelligence??igniting revenue and brand recognition for leading and emerging companies around the world. At the heart is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A??putting marketers in a strategic seat at the table??and providing value in unparalleled ways. Managing billions in media, Power Digital's dynamic team??of consultative marketers, creatives, analysts and technologists??challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at PowerDigital.com.