NEW YORK, Dec. 15, 2023 /PRNewswire/ -- The sex toys market in Japan size is expected to grow by USD 896.56 million from 2022 to 2027, according to Technavio. In addition, the growth momentum of the market will progress at a CAGR of 10.11% during the forecast period. Increasing cases of ED leading to the adoption of sex toys in Japan is notably driving the sex toys market. However, factors such as risks associated with sex toys may impede market growth. The market is segmented by distribution channels (Online and Offline) and products (Adult vibrators, Dildos, Erection rings, Sex dolls and others). Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. The sample report is available in PDF format
Key Segment Analysis
The online segment is estimated to witness significant growth during the forecast period. The main driver of the online segment is to make it easier for consumers to access local sex toy sellers. The market expansion was significantly fueled by a significant increase in the number of sellers on Japanese e-commerce platforms. E-commerce platforms offer personalized support and purchase recommendations for a variety of sex toys, leveraging detailed product specifications to help consumers. Hence, these factors are expected to drive segment growth during the forecast period. To know additional highlights and key points on various market segments and their impact in coming years, View a PDF Sample Report.
Trends in the Market
The growing familiarity and acceptance of sex toys is on the rise, which is an emerging market trend. Vibrators and dildos are getting popularized through media, leading to increased awareness and adoption, which prompts manufacturers like LELO to introduce innovative sex toys, including TIANI 24k, a wearable couple vibrator with disruptive technology. Furthermore, evolving perceptions and easy access to information online have contributed to the increasing demand for sex toys like rubber vaginas and adult vibrators. Clitoral vibrators utilizing sonic waves and pulses are some of the new products being explored by people. Additionally, couples are also embracing vibrators for shared pleasure, while beginners are opting for silicone anal toys that offer enjoyment without discomfort. Furthermore, given the continued exposure to sex toys, the market in Japan is expected to thrive in the forecast period.
Company Insights
The sex toys market is fragmented, and the companies are deploying organic and inorganic growth strategies to compete in the market. The report analyzes the market's competitive landscape and offers information on several market companies, including:
BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, Kanojo Toys, Luvu Brands Inc., TENGA Co. Ltd.
Exploring the Evolution of Sexual Wellness: Diverse Offerings in the Sex Toys Market
The market for sex toys is diverse and encompasses a wide array of products aimed at enhancing intimacy, pleasure, and sexual wellness. From vibrators and dildos to lingerie and lubricants, the industry caters to various preferences and needs.
Sexual wellness products, including intimate devices and pleasure-enhancing devices, are becoming increasingly popular as individuals and couples seek ways to explore and enrich their sexual experiences. The market offers a range of options, from discreet pleasure products to luxury adult toys, all made from body-safe materials to prioritize safety and satisfaction.
In recent years, there has been a notable surge in the availability of eco-friendly sex toys, gender-neutral products, and BDSM equipment, appealing to consumers interested in sustainability and inclusivity. These products include wireless pleasure devices, app-controlled toys, and remote-controlled toys, catering to the tech-savvy and those seeking interactive experiences.
Additionally, sexual health aids, such as lubricants and performance-enhancing products, are integral to the market, ensuring comfort, safety, and heightened enjoyment. Couples' toys and specialty lubricants are designed to enhance intimacy and satisfaction for partners exploring new sensations together.
Fantasy accessories, fetish gear, and novelty items also play a role in the industry, offering diverse options for individuals interested in exploring their desires and preferences. Furthermore, Kegel exercisers and sexual position aids are gaining attention for their potential to improve sexual wellness and performance.
The market for adult toys continues to evolve, with an emphasis on body-safe materials, innovative designs, and discretion. Sensation play tools, erotic massage oils, and specialty lubricants further contribute to a more fulfilling and enjoyable experience.
In summary, the sex toys market offers a wide range of products designed to cater to various preferences, needs, and desires. The industry continues to expand with innovations in technology, materials, and design, ensuring that individuals and couples have a diverse selection of products to explore and enhance their sexual experiences.
Diverse Offerings in Adult Pleasure
In the realm of adult toys, there exists a vast array of products crafted to ignite passion and pleasure. From erotic accessories that add excitement to intimate moments to male masturbators designed for solo enjoyment, the market caters to diverse preferences.
Supplements for sexual enhancement are gaining traction, promising increased vitality and heightened experiences. Simultaneously, adult games offer a playful avenue for couples to explore intimacy, fostering stronger connections.
Exotic lingerie, with its alluring designs and styles, adds a touch of sophistication to intimate encounters. As the adult toys segment continues to evolve, it ensures that individuals and couples alike have access to a wealth of options to explore their desires and enrich their sensual experiences. View a PDF Sample Report.
Related Reports:
The female sex toys market size is estimated to grow at a CAGR of 13.24% between 2022 and 2027. The size of the market is forecast to increase by USD 20,787.22 million.
The online sex toys market size is estimated to grow at a CAGR of 12.45% between 2022 and 2027. The market size is forecast to increase by USD 13.40 billion.
Sex Toys Market Scope | |
Report Coverage | Details |
Base year | 2022 |
Historic period | 2017-2021 |
Forecast period | 2023-2027 |
Growth momentum & CAGR | Accelerate at a CAGR of 10.11% |
Market growth 2023-2027 | USD 896.56 million |
Market structure | Fragmented |
YoY growth 2022-2023 (%) | 9.61 |
Competitive landscape | Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled | BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, Kanojo Toys, Luvu Brands Inc., and TENGA Co. Ltd. |
Market dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
ToC:
Executive Summary
Market Landscape
Market Sizing
Historic Market Sizes
Five Forces Analysis
Market Segmentation by Distribution
Market Segmentation by Product
Customer Landscape
Geographic Landscape
Drivers, Challenges, & Trends
Company Landscape
Company Analysis
Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
SOURCE Technavio
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