PULSE+ announces its exclusive partnership with LDLC Arena

PULSE+, a major player in the mineral water sector, is delighted to announce its exclusive partnership with LDLC Arena, a brand-new multifunctional venue opened last November in the Lyon metropolis. This new and exclusive collaboration with the second largest venue in France, further establishes PULSE+ in the landscape of sporting and cultural events hosted in the region.

NEW YORK, Dec. 7, 2023 /PRNewswire-PRWeb/ -- PULSE+, a major player in the mineral water sector, is delighted to announce its exclusive partnership with LDLC Arena, a brand-new multifunctional venue opened last November in the Lyon metropolis. This new and exclusive collaboration with the second largest venue in France, further establishes PULSE+ in the landscape of sporting and cultural events hosted in the region.

The LDLC Arena, the latest venue to boast exceptional acoustics and state-of-the-art technology, is a destination of choice for music, entertainment, and sports fans, capable of hosting international events. Through its partnership as the venue's Official Supplier, PULSE+ will be offering a range of uniquely designed, high-quality products to enhance the food and beverage offering created on site for a premium spectator experience.

PULSE+ is thus reinforcing its visibility already activated with Olympique Lyonnais since the start of the season, and broadening its product offering to a whole new audience, that of the LDLC Arena, which will offer between 100 and 120 cultural and sporting events every year.

"We are thrilled to partner with LDLC Arena, a true hub for sports and culture," said Ike S. Franco, CEO of PULSE+. "This collaboration aligns perfectly with our commitment to providing high-quality refreshment to a diverse audience. In partnership, we look forward to quenching the thirst of sports fans and cultural connoisseurs, enhancing their overall experience at LDLC Arena."

"We are delighted with this exclusive collaboration with PULSE+, which takes on its full dimension at the LDLC Arena, our new event venue, set to become a landmark on the European stage. The quality of the products offered by PULSE+ will contribute to a unique customer experience for our spectators at the many events scheduled," said Cyrille Groll, Business Development Director - Groupe OL & LDLC Arena.

The partnership between PULSE+ and the LDLC Arena should create a dynamic synergy, combining the best of the mineral water sector with the best of entertainment in the Auvergne Rhône Alpes region; an exclusive collaboration for a unique visitor experience at the LDLC Arena.

For more information about the partnership or to learn more about PULSE+, please visit drinkpulse.com. To stay updated with OL Vallée news and events, visit olvallee.fr.

About PULSE+
PULSE+, an enhanced and mineral water brand, aims to set a new benchmark for quality and sustainability. PULSE+ offers premium water with a naturally low Total Dissolvable Solids (TDS) count, highlighting its commitment to purity and flavor. PULSE+ collaborates with sports and entertainment groups throughout the US and Europe and represents legacy brands like the New York Yankees, Boston Red Sox, Las Vegas Raiders, Paris Saint Germain, Liverpool and Manchester City, among others.

About LDLC Arena
The second-largest event venue in France, the LDLC Arena is designed to host 100 to 120 shows or sporting events per season. With a capacity of 12,000 to 16,000 seats depending on configuration, the LDLC Arena is equipped with the latest technologies to offer an incomparable visitor experience, and aims to become a benchmark stop on the European circuit for touring artists and international sporting events.

For more information, please contact Kaitlin Hutchinson at [email protected].

Media Contact

Kaitlin Hutchinson, PULSE+, (212) 421-1500, [email protected], drinkpulse.com

SOURCE PULSE+