Le Lézard
Classified in: Science and technology
Subject: Economic News/Analysis

Consumers Shop More on Black Friday But Businesses Earn More on Cyber Monday, Bloomreach Peak Holiday Shopping Results Find


Bloomreach, the platform fueling limitless e-commerce experiences, today announced results from the 2023 peak holiday shopping season, during which Bloomreach customers drove double digit revenue increases every day of Cyber Week, as compared to the prior year. While Black Friday revenue grew 16% over the prior year and saw the highest traffic of the week, businesses actually drove the most revenue on Cyber Monday ? which also saw a 16% lift in average order size (AOS) year over year (YoY).

"Cyber Week was a massive success for the millions of brands and retailers we serve around the world," said Raj De Datta, co-founder and CEO, Bloomreach. "They used our products to power millions of personalized searches, emails, SMS campaigns, and more ? and in doing so saw just how impactful personalization is to the bottom line. We're pleased to have been there to support our customers through another incredible peak shopping season, with 100% uptime and no disruptions to service. We look forward to seeing how they'll top these results next year."

Cyber Week 2023 Results and Trends:

To learn more about consumer trends and e-commerce performance throughout the year, join Bloomreach for its quarterly Commerce Pulse events.

About Bloomreach

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless ? reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer.


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