Three Ophthalmic Labs in North America Sign to Acquire fl? Platforms
fl? is happy to share that it has signed agreements with three laboratories that will acquire, install, and assist in evaluating the first fl? Platforms to be released in 2024. These labs will be the first to have access to fl?'s cutting edge technology, where Additive Manufacturing (AM) technology is being applied to generate optical coatings on lenses. These three ophthalmic labs (all located in North America) are: Cherry Optical Lab, Encore Optical, and Superior Optical Labs.
"We are extremely excited to have our first customers in North America. It is essential for us to ensure a strong Product-Market fit. Having these leading laboratories is crucial to our success. The fact that these labs placed significant sums to acquire our technology is further testament to the validity of our products in this market." - stated Jonathan Jaglom, CEO & Chairman fl?.
All the customers who placed orders with fl? initiated contact with the company at Vision Expo West (28-30th September 2023) ? the very first time fl? presented its technology to the industry. "Orders were placed within three weeks, indicating a strong Value Proposition that we are offering." ? Ben Levitan, Head of Product fl?.
From inception, fl? has taken significant steps to ensure strong Product-Market fit. Labs, consultants, and experts in the ophthalmic field are in constant contact with the Product Team at fl?. Having these first laboratories in North America assisting fl? in its market evaluation is critical to fl?'s success. Ben Levitan continues: "A key Core Value we hold dearly is our obsessiveness to be Customer Centric. Disruptive technology such as ours must have significant value to help transition the market from analog to digital. Therefore, having these customers share with us learnings in lab environments about our systems is vital."
In wanting to ensure close support of the initial systems installed, fl? has already recruited Field Engineers that will own ongoing customer support where needed. The Executive Team at fl? have collectively released over 35 inkjet products in their past professional careers; all understand fully the importance of close support in the early stages of release.
About fl?
fl?'s proprietary technology offers vast improvements in optical coatings regarding functionality, cost, quality, sustainability, and more. The ability to control the coating process down to the level of micro-sized pixels opens a wide new range of design possibilities in terms of functionality, cost, ease of use, sustainability and more.
Located in central Israel, fl? seeks to transform the ophthalmic market by providing digitized coating solutions through Additive Manufacturing technology via unique multi-material and multi-layering techniques. This innovative approach provides ophthalmic labs with new possibilities regarding coating options that are both improved in terms of functionalities and that are offered at a lower price. Our vision at fl? is simple: To digitize all things optical using Additive Manufacturing.
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