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Subjects: Proxy/Proxy Vote, Annual Meeting

ISS Recommends LifeVantage Corporation's Stockholders Vote FOR Boardroom Change on the Radoff-Sudbury Group's BLUE Proxy Card at the Upcoming Annual Meeting


Bradley L. Radoff and Sudbury Capital Fund, LP (together with their affiliates, the "Radoff-Sudbury Group," "we" or our "Group"), who collectively own approximately 12.8% of the outstanding stock of LifeVantage Corporation (Nasdaq: LFVN) ("LifeVantage" or the "Company"), today announced that Institutional Shareholder Services Inc. ("ISS"), a leading independent proxy advisory firm, has recommended stockholders support boardroom change by voting on the Radoff-Sudbury Group's BLUE Proxy Card. In particular, ISS recommended stockholders elect independent director candidate Dayton Judd and withhold support for long-tenured Chairman Garry Mauro at the Company's upcoming Annual Meeting of Stockholders (the "Annual Meeting").

The Radoff-Sudbury Group commented:

"We appreciate that ISS has spotlighted the urgent need for change and, very importantly, new boardroom leadership at LifeVantage. In our view, the firm's recommendation for the addition of Mr. Judd and the removal of Chairman Mauro sends an important signal to stockholders about the root of the boardroom dysfunction and value-destructive decisions that have plagued LifeVantage for many years. With this context in mind, we also believe the Board would benefit from Michael Lohner's direct selling and wellness experience, as well as Bradley Radoff's capital allocation expertise, audit experience and successful track record of value creation. If elected, our three director candidates will enter LifeVantage's boardroom with open minds and work with the remaining four directors to explore all paths to driving sustained value for all of the Company's stakeholders."

In its report, ISS highlighted the Company's poor performance and related party transactions under Chairman Garry Mauro's 15+ year reign:1

In detailing why boardroom change is warranted and stockholder perspectives are needed at LifeVantage, ISS noted:

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VOTE "FOR" THE HIGHLY QUALIFIED RADOFF-SUDBURY NOMINEES ON THE BLUE PROXY CARD AHEAD OF LIFEVANTAGE'S UPCOMING ANNUAL MEETING ON NOVEMBER 6, 2023.

ONLY YOUR LATEST DATED VOTE COUNTS. IF YOU VOTED FOR THE COMPANY'S NOMINEES PREVIOUSLY, A LATER DATED VOTE FOR THE RADOFF-SUDBURY NOMINEES WILL OVERRIDE YOUR PRIOR VOTING INSTRUCTIONS.

IF YOU HAVE ANY QUESTIONS REGARDING HOW TO VOTE, PLEASE CALL SARATOGA PROXY CONSULTING AT (888) 368-0379 OR (212) 257-1311 OR BY EMAIL AT [email protected].

PLEASE KNOW THAT BOTH YOUR INTERACTION WITH OUR PROXY SOLICITOR AND YOUR VOTING DECISION ARE COMPLETELY CONFIDENTIAL. SIMILARLY, IF YOUR LIFEVANTAGE SHARES ARE HELD WITH A BROKER, YOUR VOTING DECISION IS COMPLETELY CONFIDENTIAL.

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1 Permission to quote ISS was neither sought nor obtained. Emphases added.



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