High Tide Opens Canna Cabana Store in Former Fire & Flower Location

CALGARY, AB, Oct. 23, 2023 /CNW/ - High Tide Inc. ("High Tide" or the "Company") (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that its Canna Cabana retail cannabis store located at 101 Sage Valley Common NW, Calgary, Alberta will begin selling recreational cannabis products and consumption accessories for adult use today. This opening will mark High Tide's 157th Canna Cabana branded retail cannabis location in Canada and the 78th in Alberta. Calgary is also the home of High Tide's headquarters and is the largest city in Canada's fourth-largest and most affluent province.

This strategically situated store, which used to host a Fire & Flower, is located in the rapidly expanding northwest section of Calgary and is in a major retail power center, just steps away from an Alberta-based liquor and grocery store chain. The site is surrounded by high-density, multi-family residences, with ground being broken on additional homes within walking distance.

"I'm excited to announce the opening of another Canna Cabana location in North West Calgary to further our retail dominance in one of Canada's fastest-growing cities. Our tried, tested, and perfected discount club model continues to set us apart from our peers. While the Canadian cannabis industry is facing ongoing challenges, including CCAA filings, our strong business fundamentals are assisting us in generating positive free cash flow from our operations, giving us the opportunity to further expand our retail footprint across the country," said Raj Grover, President and Chief Executive Officer of High Tide.

"With the opening of this Sage Valley location in North West Calgary, we created additional value by taking over this fully built Fire and Flower location, saving on build-out costs of approximately three hundred thousand dollars. In this challenging retail environment, every dollar counts, so this site was a nice value add to our retail portfolio. I look forward to more organic store announcements in the coming weeks," added Mr. Grover.

High Tide, Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

Bricks & Mortar Retail: Canna Cabanatm is the largest non-franchised cannabis retail chain in Canada, with 157 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba and Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in Canada.

Retail Innovation: Fastendrtm is a unique and fully automated technology that integrates retail kiosks and smart lockers to facilitate a better buying experience through browsing, ordering and pickup.

E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valianttm.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandtm name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022 and 2023 by the Globe and Mail's Report on Business Magazine and was ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023. To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don't miss the High Tide profile pages on SEDAR+ and EDGAR.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

This press release may contain "forward-looking information" and "forward-looking statements within the meaning of applicable securities legislation. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current belief or assumptions as to the outcome and timing of such future events. The forward-looking statements herein include, but are not limited to, statements regarding: the timing of our new location beginning to sell recreational cannabis products and consumption accessories for adult use, the expected benefits of the store location, and our commitment to opening future stores and the expansion of our discount club model. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. Although the Company believes that the expectations reflected in these statements are reasonable, such statements are based on expectations, factors, and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company's control, including but not limited to the risk factors discussed under the heading "Non-Exhaustive List of Risk Factors" in Schedule A to our current annual information form, and elsewhere in this press release, as such factors may be further updated from time to time in our periodic filings, available at www.sedarplus.ca and www.sec.gov, which factors are incorporated herein by reference. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company's expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results, or otherwise, or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.

SOURCE High Tide Inc.