Le Lézard
Subject: ECONOMIC NEWS/TRENDS/ANALYSIS

Kia Canada sets historic year to date sales record


TORONTO, Oct. 04, 2023 (GLOBE NEWSWIRE) -- Kia Canada announces a record sales YTD in the company's history with 66,339 units sold in 2023 and a YTD year-over-year market share growth of 31.4% The last YTD record at the end of Q3 was set in 2021 with 66,327 units sold. In Q3 alone, the brand delivered 23,390 units, a 35% increase over 2022. The most popular model in the last two years, the Kia Seltos, leads sales results in Q3 with 4,796 units, followed by Sportage at 4,530 and Forte at 2,899 units.

In line with its Plan S strategy to bring 7 electrified vehicles to the Canadian market by 2025, total EV sales have tripled YoY led by the Niro EV with 2,788 YTD units sold, followed closely by the EV6 with 2,160 units sold YTD.

Certified pre-owned sales (CPO) are on a continuous upward trajectory with consecutive best-ever year-over-year sales every single month in 2023. At the end of the Q3, YTD sales total 9,627, which is up 70% over this time last year. March was the first month that CPO sales broke the thousand-unit threshold with 1,118 units sold and have since had 5-consecutive months of sales over 1,000 units.

"The growth of our brand is resonating with Canadians, both with new vehicles and certified pre-owned models" says Elias El-Achhab, VP and COO of Kia Canada. "Furthermore, our expanding electrified lineup is exceeding expectations, like our all-new Niro lineup, quickly on its way to becoming a top performer for the brand."

The brand will wrap up 2023 with an industry milestone by launching the first mass market, fully electric, 3-row SUV, the Kia EV9. As the company's flagship model, it represents the future of sustainable and technologically advanced mobility. The EV9 is set to arrive in dealerships towards the end of the year. For more information about the EV9, visit www.kia.ca/ev9.

About Kia Canada
Kia Canada Inc., founded in 1999, is a subsidiary of Kia Corporation based in Seoul, South Korea. The company employs over 170 people at its headquarters in Mississauga, Ontario, as well as in locations across Canada and at its regional office in Montréal, Québec. Kia offers award winning products that are dynamic, stylish and innovative and services that are meaningful and convenient through a network of 198 dealers across the country. The company's brand slogan ? ?Movement that inspires' reflects Kia's desire to create the space for you to get inspired and more time to bring your ideas to life. To learn more, visit kia.ca or FacebookLinkedInTwitter and Instagram.

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