Le Lézard
Subject: LAW

The Dufresne Group to pay $3.25 million penalty to settle Competition Bureau concerns over marketing claims

GATINEAU, QC , Sept. 27, 2023 /CNW/ - A Competition Bureau investigation concluded that The Dufresne Group, Inc. (TDG) and its affiliates, better known for their retail brands Dufresne Furniture and Appliances and certain Ashley HomeStores, offered certain products at inflated regular prices and then advertised them at big discounts, suggesting significant savings to consumers. 

The Bureau also found that they made marketing claims to consumers that gave the false or misleading impression that deals on certain products would no longer be available after a certain time, when this was not the case. For example, the deal was still available after a countdown timer expired.

The companies made both types of claims on their websites, in-store and via various advertising channels.

The Bureau acknowledges TDG's voluntary cooperation in resolving this matter.

As part of this settlement, The Dufresne Group, Inc., and its affiliates (TDG Furniture, Inc., DFA Operations, Inc., DF Swan Ltd. and Furniture Investment Group, Inc.) agree to:


"Tactics that pressure consumers to make a purchase quickly, like limited time offers, must be truthful. All businesses in Canada should review their marketing practices and make sure they comply with the law. Taking action against deceptive marketing practices remains one of our highest priorities."

-Matthew Boswell         
Commissioner of Competition

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The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while fueling economic growth.

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SOURCE Competition Bureau

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