Le Lézard
Classified in: Tourism and vacations

Skyscanner's first global 360-degree marketing campaign parodies quirky power-users who harness "The Ultimate Travel Hack" to find amazing travel deals

MIAMI, Aug. 30, 2023 (GLOBE NEWSWIRE) --

Global travel marketplace Skyscanner is launching a major advertising campaign which aims to demystify metasearch for keen travellers living in Canada and Australia. 

Created by Little Big Engine and Skyscanner's in-house Brand Studio, the irreverent campaign hopes to capture the travel company's playful sensibilities and quirky humour.  

For example, one of the campaign characters is a failed magician who now uses Skyscanner to astound his audiences with his stage presence, sleight of hand and outrageous travel deals. Another is a travel agent surrounded by dusty fax machines and floppy disks, who is remarkably able to find his baffled clients unbelievable deals to amazing places with ease thanks to Skyscanner.

Skyscanner's Executive Creative Director, Andre Le Masurier, explained the thought process behind the creative: 

"We are the OG travel hackers. Exploring, planning and booking travel should be fun, and we wanted to reflect the joy of finding your next great trip with rich, memorable character worlds that entertain and reward curiosity. I think advertising and the world could use a little more humour and unexpected quirkiness."

Skyscanner has launched a partnership with Exceptional ALIEN to further support travellers in Canada and Australia with a collection of under-the-radar travel guides curated by world-class creators and cultural icons, helping travellers explore the world through an adventurous new lens.

This Skyscanner x Exceptional ALIEN content includes insider pro tips, tools and travel hacks from Skyscanner ambassadors and staff. The experience will be exclusively available on skyscanner.ca and skyscanner.com.au from August 24th to November 24th, 2023. 


The Ultimate Travel Hack: https://youtu.be/qwHt1gfIRyY
One Big Game: https://youtu.be/IW7M1MpiB_s
No Pressure: https://youtu.be/k9SALjJJnLoBest
Flights to Amazing Places: https://youtu.be/CfXIjXJE9wc
Best Deals All in One Place : https://youtu.be/U9N3MLwGdpA
World's First Travel Magician : https://youtu.be/eetT1_x85Jc
Magically Low Prices: https://youtu.be/A3YaXa7ahdA
Magically Searches Billions Of Prices: https://youtu.be/DgfMCNBM3XY
All The Best Deals: https://youtu.be/oWl62_3T5wU
Find Unbelievable Deals: https://youtu.be/WZioPWJG2w0
Finding Deals Has Never Been Easier: https://youtu.be/15JNUWakNnE
Save Like a Travel Agent: https://youtu.be/_sWg9Qj_9jY
Explore Everywhere: https://youtu.be/guUF96Fotq4
Hoarders without Boarders: https://www.youtube.com/shorts/4Xoy2ahQGXE
The Travel Magician: https://www.youtube.com/shorts/Tlu7H_lBqc8

Gemma Jamieson
[email protected]

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