Le Lézard
Classified in: Science and technology
Subjects: PDT, ATY, MAT

LOST MARY in a global move against counterfeits


LONDON, Aug. 17, 2023 /PRNewswire/ -- Global vape brand LOST MARY steps up its anti-counterfeit effort on a global scale, a concerted effort against the backdrop that the proliferation of clone e-cigarettes on the market is placing users in jeopardy.

LOST MARY filed a lawsuit against "a name-sake MARY pre-modified with FOUND" in the United Kingdom, in the latest of a series of proactive moves against clone manufacturers.

"Ever since LOST MARY's inception, our labeled quality products have gained a huge global user base with increasing recognition. However, counterfeit manufacturers also followed suit and became rampant in copying some of our key LOST MARY-branded elements when cloning our products," said a LOST MARY spokesperson.

"This ongoing anti-counterfeit campaign, including our lawsuit against 'another Mary', shows LOST MARY's zero-tolerance towards clone products, and plays a key role in our responsibility to protect the interests of our users and business partners worldwide," the spokesperson added.

Join hands with global regulators

Amid the concerns expressed over the surge of counterfeit e-cigarettes, LOST MARY has been in alignment with regulators' agendas worldwide. The brand has till today helped the authorities worldwide in shutting down over 100 clone e-cigarette facilities, and in seizing over 2 million USD worth of counterfeit products.

A dedicated portal

The brand has also deployed a dedicated portal, where consumers and partners can report the counterfeit and suspicious products they encounter. In the meantime, the brand has also established a verification system to help consumers to verify their products' authenticity by scanning the QR code, or by entering the 18-digit security code ? printed on each LOST MARY device's packaging.

LOST MARY establishes an authenticity verification system to help consumers verify their products at their fingertips.

Risks of clone e-cigarettes

Counterfeit e-cigarettes are marketed at below-market prices to entice consumers. Without the stringent quality standards that LOST MARY upholds, these counterfeit products often neglect the necessary safety code and may cause safety hazards.

These clone e-cigarettes are often poorly constructed using substandard materials and can cause users to inhale unverified materials which, according to the health authorities, can pose a variety of health risks. There are also multiple reports of fire caused by counterfeit e-cigarettes malfunctioning.

This is a comparison between LOST MARY (left) and

"We will definitely involve LOST MARY's key stakeholders, from manufacturers to retailers in our ongoing anti-counterfeit campaign to guard this industry's reputation," said the spokesperson.

About LOST MARY

Combining quality and style, LOST MARY is an e-cigarette brand that strives to break free from convention and embrace innovation. The brand's values are rooted in freedom, creativity and a ceaseless dedication to providing the best experiences to its global customers.

For more information about LOST MARY UK, please visit www.lostmary.co.uk

Photo - https://mma.prnewswire.com/media/2187127/1.jpg 
Photo - https://mma.prnewswire.com/media/2187128/2.jpg


These press releases may also interest you

at 02:25
Mavenir, the Network Software Provider building the future of networks with cloud-native solutions that run on any cloud, today announces that its advanced machine learning (ML) technology is being used by TPG Telecom to protect mobile users from the...

at 02:22
A report from CRIOnline: The 2024 World Internet Conference (WIC) Wuzhen Summit, themed "Embracing a People-Centered and AI-for-Good Digital Future - Building a Community with a Shared Future in Cyberspace," will take place from Nov 19 to 22 in...

at 02:05
LegalOn Technologies, a global leader in legal AI for contract review, today announces the launch of its solution tailored specifically for UK contracts. With LegalOn, legal departments and law firms can review and redline agreements up to 85%...

at 02:05
The MIPI Alliance, an international organization that develops interface specifications for mobile and mobile-influenced industries, today announced global OEMs and other automotive supply chain vendors have joined the growing ecosystem that is...

at 02:05
Adani Airport Holdings Limited (AAHL), the largest private airport operator in India, and Thales, a global leader in advanced technologies, today announced a strategic partnership to revolutionise AAHL's international airport operations and passenger...

at 02:05
PureTech Health plc ("PureTech" or the "Company"), a clinical-stage biotherapeutics company dedicated to changing the lives of patients with devastating diseases, presented two oral presentations and one poster supporting its clinical and patient...



News published on and distributed by: