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Subjects: PDT, MAT

Gold Flora Announces Formation of Stately Distribution - Focused on Building Category Leadership for its Curated Brand Portfolio and Partners


Elevating existing distribution practices by setting ambitious growth targets, leveraging its
extensive retail network, and providing expert insight with unparalleled resources

COSTA MESA, Calif., July 26, 2023 /CNW/ - Gold Flora Corporation, ("Gold Flora" or the "Company") (NEO: GRAM), a leading vertically-integrated single-state cannabis company, announced that it has launched a new sales and distribution company, Stately Distribution ("Stately"), to provide premium service and support to the California cannabis market. Stately will operate comprehensive sales and management for the Company's rapidly growing first party brands, which with the recent merger with The Parent Company, includes 9 brands as well as a select group of strategically curated third-party partner brands. 

With a curated assortment of third-party brands selected for their differentiated offerings, Stately is focused on driving account and sales growth for its partners, while also seamlessly integrating brands into Gold Flora's rapidly growing retail footprint, which includes some of the leading dispensaries throughout the state. As a key company within a prominent vertically-integrated operation, Stately provides unparalleled insight and data that it can leverage for its partner brands in both owned and third-party placements and campaigns. Stately also distinguishes itself by creating accountability not seen in other distribution models ? setting targets and expansion goals for each of its brands. The Company is committed to providing services that go beyond traditional distribution, enabling its partners to succeed and thrive in the challenging and dynamic California cannabis landscape.

"Our core ethos lies in our approach to deep collaboration that drives mutual growth," said Mark Russ, Chief Revenue Officer at Gold Flora, who recently joined to drive the company's retail and wholesale operations. "By working with a select group of brands, we can cultivate a differentiated portfolio and an intimate understanding of their unique value propositions, allowing us to provide personalized and targeted sales and support services."

Before joining Gold Flora, Russ served as the President of Calico Group, a global supply chain management firm with a focus on the ancillary cannabis marketplace. Prior to that, Mark was the President of Curaleaf's west coast region, overseeing operations in 6 states, 14 company-owned dispensaries, and a portfolio of brands. He also served for almost 10 years as Executive Vice President of Red Bull, where he led sales, marketing, distribution, and operations for the Western U.S.

The formation of Stately coincides with several first-and-third-party brand developments, including the recent launch of Gold Flora Corp.'s Roll Bleezy concentrate line, and the onboarding of The Parent Company's family of brands including Caliva, Mirayo by Santana and Cruisers. Combined with the recent addition of leading third-party brand Henry's Original to its product portfolio ? a premium legacy brand from Mendocino County that has been growing the finest sun-grown cannabis for over 15 years - Stately is building a truly differentiated portfolio. 

For more information on Stately Distribution, including  how your brand can benefit from a partnership with Stately, or if you are a dispensary wishing to carry any of Stately's brands, visit: www.statelydistribution.com, or contact the company at: [email protected].

For more information on Gold Flora Corporation, visit: www.ir.goldflora.com.

About Gold Flora Corporation

Gold Flora Corporation is a female-led, vertically-integrated cannabis leader that owns and operates a robust portfolio of 9 cannabis brands, 16 retail dispensaries, and a number of companies including Stately Distribution throughout California. Its retail operations include Airfield Supply Company, Caliva, Coastal, Calma, King's Crew, Varda, and Higher Level.

Gold Flora Corporation operates an indoor cultivation canopy of approximately 72,000 square feet across three campuses, with the opportunity to expand to a further approximately 240,000 square feet. Its 200,000 square-foot cannabis campus located in Desert Hot Springs, California ? that has the ability to scale to 620,000 square feet ?  also houses the company's manufacturing, and extraction facilities, as well as Stately Distribution.

With hubs throughout the state, the company sells and distributes for many prominent brands, including their own premium lines of Gold Flora, Monogram, Caliva, Mirayo by Santana, Cruisers, Roll Bleezy, Sword & Stoned, Aviation Cannabis, and Jetfuel Cannabis.

Gold Flora's mission is to challenge what's possible in the cannabis industry by providing the highest quality, fully-tested, legal cannabis products in California. The company was built on a foundation of trust, transparency, and high ethical standards. It is also one of the few cannabis companies that is both vertically integrated and woman-led and operated.

References to information included on, or accessible through, websites and social media platforms do not constitute incorporation by reference of the information contained at or available through such websites or social media platforms, and you should not consider such information to be part of this press release.

For the latest news, activities, and media coverage, please visit www.goldflora.com.

Forward Looking Statements

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation and the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to the expectations or forecasts of business, operations, financial performance, prospects, and other plans, intentions, estimates and beliefs, and may include statements regarding Gold Flora's expected financial condition and performance, the current and projected market, and growth opportunities for the company. Words such as "expects," "continue," "will," "anticipates," and "intends," or similar expressions, are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These forward?looking statements are based on Gold Flora's current projections and expectations about future events and financial trends that it believes might affect its financial condition, results of operations, prospects, business strategy and financial needs, and on certain assumptions and analysis made by it in light of the experience and perception of historical trends, current conditions and expected future developments and other factors it believes are appropriate. Forward-looking information and statements involve and are subject to assumptions and known and unknown risks, uncertainties, and other factors which may cause actual events, results, performance, or achievements to be materially different from future events, results, performance, and achievements expressed or implied by forward looking information and statements herein. Although Gold Flora believes that any forward-looking information and statements herein are reasonable, in light of the use of assumptions and the significant risks and uncertainties inherent in such information and statements, there can be no assurance that any such forward-looking information and statements will prove to be accurate, and accordingly readers are advised to rely on their own evaluation of such risks and uncertainties and should not place undue reliance upon such forward-looking information and statements. Any forward-looking information and statements herein are made as of the date hereof and, except as required by applicable laws, Gold Flora does not assume any obligation to update or revise any forward-looking information or statements contained herein or to update the reasons that actual events or results could or do differ from those projected in any forward-looking information and statements herein, whether as a result of new information, future events or results, or otherwise.

SOURCE Gold Flora Corporation



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