Sexual Wellness Market size is set to grow by USD 42.02 billion from 2021 to 2026; the increasing number of sexual wellness initiatives and crowdfunding campaigns to drive the market - Technavio
NEW YORK, July 17, 2023 /PRNewswire/ -- The sexual wellness market size is estimated to grow by USD 42.02 billion from 2022 to 2027 at a CAGR of 10.97% according to Technavio.
Sexual wellness Market Insights -
Vendors: 15+, Including Adam and Eve Stores, Bad Dragon Enterprises Inc., Bijoux Indiscrets SL, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, Good Clean Love Inc., Hot Octopuss Ltd., Karex Berhad, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Mayer Laboratories Inc., Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group PLC, TENGA Co. Ltd., The Aneros Co., and Veru Inc. among others
Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
Segments: Distribution Channel (Offline and Online), Product (Sex toys, Condoms and contraceptives, Erotic lingerie, Personal lubricants, and Others), and Geographic (North America, Europe, APAC, South America, and Middle East and Africa)
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including Adam and Eve Stores, Bad Dragon Enterprises Inc., Bijoux Indiscrets SL, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, Good Clean Love Inc., Hot Octopuss Ltd., Karex Berhad, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Mayer Laboratories Inc., Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group PLC, TENGA Co. Ltd., The Aneros Co., and Veru Inc.
Sexual Wellness Market ? Market Dynamics
Key Sexual Wellness Market Driver
The increasing number of sexual wellness initiatives and crowdfunding campaigns is one of the major factors driving the market growth. Initiatives are being implemented to promote awareness and emphasize the significance of sexual health. These efforts involve the use of sexual wellness products like erotic lingerie, condoms and contraceptives, and sex toys. Sexual health encompasses the prevention of diseases and the transmission of infections. Some vendors specializing in female sex toys are leveraging crowdfunding campaigns to introduce new iterations of their products. Additionally, Healthy Native Youth launched a sexual health program called Talking in Power in 2021, aimed at American Indian and Alaska Native (AI/AN) youth, which facilitates open conversations about sexual health between parents and youth. These initiatives, along with crowdfunding campaigns, have the potential to encourage the usage of sex toys and contribute to increased sales, thereby driving the growth of the global sexual wellness market.
Key Sexual Wellness Market Trend
The growing LGBT population is an emerging trend shaping market growth. In North America, the segment representing the LGBT community holds significant importance within the sexual wellness market, serving as the primary end-users for various products available in the market. These individuals are increasingly embracing sexual wellness products, including enhancement supplements, dildos, and lubricants, to enhance their sexual experiences. The convenience of purchasing these products through e-commerce websites plays a crucial role in their growing adoption. Furthermore, vendors are actively providing information and guidance through online forums and blogs, enabling the community to explore and purchase the desired products, consequently driving the demand. Additionally, vendors are offering services through online communities, facilitating users to share experiences, seek advice, and obtain support from peers as well as professionals such as sexologists, doctors, and therapists. Such factors are expected to drive market growth during the forecast period.
Key Sexual Wellness Market Challenge
The increase in side effects will be a major challenge hindering market growth. Consumers have growing concerns about the potential side effects associated with sexual wellness products. The materials and ingredients used, such as rubber, plastic, latex, and nitrile, undergo scrutiny as they come into direct contact with sensitive and intimate areas of the skin. For instance, sex toys manufactured with phthalates can cause side effects like numbness and irritation. Lubricants may contain chemical components that increase the risk of sexually transmitted diseases (STDs). The lack of stringent regulations governing sex toy manufacturing allows some manufacturers to overlook potential health implications. Additionally, manufacturers often label harmful materials as "For Novelty Use Only" to obtain easier approvals. As a result, consumers are questioning the safety of these products, leading to a negative perception and inhibition towards sexual wellness products, which can significantly impact their sales. This market analysis report provides comprehensive insights into upcoming trends and challenges that will have a significant impact on the market's growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Drivers, & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!
Thesexual wellness market in US is projected to increase by USD 6,472.19 million and the market size is estimated to grow at a CAGR of 8.3% between 2022 and 2027. This sexual wellness market in US report extensively covers market segmentation by Distribution Channel (offline and online), Product (sex toys, condoms, erotic lingerie, personal lubricants, and others), and End-user (men, women, and LGBT community). It also includes an in-depth analysis of drivers, trends, and challenges.
The sexual enhancement supplements market size is estimated to grow at a CAGR of 10.58% between 2022 and 2027. The market size is forecast to increase by USD 835.06 million. This report extensively covers market segmentation by distribution channel (offline and online), product (male and female), and geography (North America, Europe, Asia, and the Rest of the World (ROW)). One of the key factors driving growth in the sexual enhancement supplements market is the availability of supplements in multiple dosage forms.
Sexual Wellness Market Scope
Report Coverage
Details
Base year
2021
Historic period
2017-2021
Forecast period
2022-2026
Growth momentum & CAGR
Accelerate at a CAGR of 10.97%
Market Growth 2022-2026
USD 42.02 billion
Market structure
Fragmented
YoY growth 2022-2023 (%)
10.15
Regional analysis
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
APAC at 35%
Key countries
US, China, Japan, UK, and Germany
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Adam and Eve Stores, Bad Dragon Enterprises Inc., Bijoux Indiscrets SL, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, Good Clean Love Inc., Hot Octopuss Ltd., Karex Berhad, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Mayer Laboratories Inc., Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group PLC, TENGA Co. Ltd., The Aneros Co., and Veru Inc.
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of contents
1 Executive Summary
1.1 Market Overview
Exhibit 01: Executive Summary ? Chart on Market Overview
Exhibit 02: Executive Summary ? Data Table on Market Overview
Exhibit 03: Executive Summary ? Chart on Global Market Characteristics
Exhibit 04: Executive Summary ? Chart on Market by Geography
Exhibit 05: Executive Summary ? Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary ? Chart on Market Segmentation by Product
Exhibit 07: Executive Summary ? Chart on Incremental Growth
Exhibit 08: Executive Summary ? Data Table on Incremental Growth
Exhibit 09: Executive Summary ? Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
4.1 Five forces summary
Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 19: Chart on Bargaining power of buyers ? Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 20: Bargaining power of suppliers ? Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 21: Threat of new entrants ? Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 22: Threat of substitutes ? Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 23: Threat of rivalry ? Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Distribution Channel
5.1 Market segments
Exhibit 25: Chart on Distribution Channel - Market share 2021-2026 (%)
Exhibit 26: Data Table on Distribution Channel - Market share 2021-2026 (%)
5.2 Comparison by Distribution Channel
Exhibit 27: Chart on Comparison by Distribution Channel
Exhibit 28: Data Table on Comparison by Distribution Channel
5.3 Offline - Market size and forecast 2021-2026
Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)
5.4 Online - Market size and forecast 2021-2026
Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Distribution Channel
Exhibit 37: Market opportunity by Distribution Channel ($ million)
6 Market Segmentation by Product
6.1 Market segments
Exhibit 38: Chart on Product - Market share 2021-2026 (%)
Exhibit 39: Data Table on Product - Market share 2021-2026 (%)
6.2 Comparison by Product
Exhibit 40: Chart on Comparison by Product
Exhibit 41: Data Table on Comparison by Product
6.3 Sex toys - Market size and forecast 2021-2026
Exhibit 42: Chart on Sex toys - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Data Table on Sex toys - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Chart on Sex toys - Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on Sex toys - Year-over-year growth 2021-2026 (%)
6.4 Condoms and contraceptives - Market size and forecast 2021-2026
Exhibit 46: Chart on Condoms and contraceptives - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on Condoms and contraceptives - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on Condoms and contraceptives - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on Condoms and contraceptives - Year-over-year growth 2021-2026 (%)
6.5 Erotic lingerie - Market size and forecast 2021-2026
Exhibit 50: Chart on Erotic lingerie - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on Erotic lingerie - Market size and forecast 2021-2026 ($ million)
Exhibit 53: Data Table on Erotic lingerie - Year-over-year growth 2021-2026 (%)
6.6 Personal lubricants - Market size and forecast 2021-2026
Exhibit 54: Chart on Personal lubricants - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on Personal lubricants - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on Personal lubricants - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on Personal lubricants - Year-over-year growth 2021-2026 (%)
6.7 Others - Market size and forecast 2021-2026
Exhibit 58: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on Others - Year-over-year growth 2021-2026 (%)
6.8 Market opportunity by Product
Exhibit 62: Market opportunity by Product ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Exhibit 64: Chart on Market share by geography 2021-2026 (%)
Exhibit 65: Data Table on Market share by geography 2021-2026 (%)
8.2 Geographic comparison
Exhibit 66: Chart on Geographic comparison
Exhibit 67: Data Table on Geographic comparison
8.3 North America - Market size and forecast 2021-2026
Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)
8.4 Europe - Market size and forecast 2021-2026
Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
8.5 APAC - Market size and forecast 2021-2026
Exhibit 76: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 77: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 78: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 79: Data Table on APAC - Year-over-year growth 2021-2026 (%)
8.6 South America - Market size and forecast 2021-2026
Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)
8.7 Middle East and Africa - Market size and forecast 2021-2026
Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
8.8 US - Market size and forecast 2021-2026
Exhibit 88: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 89: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 90: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 91: Data Table on US - Year-over-year growth 2021-2026 (%)
8.9 China - Market size and forecast 2021-2026
Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)
8.10 UK - Market size and forecast 2021-2026
Exhibit 96: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 97: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 98: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 99: Data Table on UK - Year-over-year growth 2021-2026 (%)
8.11 Japan - Market size and forecast 2021-2026
Exhibit 100: Chart on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 101: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 102: Chart on Japan - Year-over-year growth 2021-2026 (%)
Exhibit 103: Data Table on Japan - Year-over-year growth 2021-2026 (%)
8.12 Germany - Market size and forecast 2021-2026
Exhibit 104: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 105: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 106: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 107: Data Table on Germany - Year-over-year growth 2021-2026 (%)
8.13 Market opportunity by geography
Exhibit 108: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2021 and 2026
9.4 Market trends
10 Vendor Landscape
10.1 Overview
10.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
10.4 Industry risks
Exhibit 112: Impact of key risks on business
11 Vendor Analysis
11.1 Vendors covered
Exhibit 113: Vendors covered
11.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
11.3 Adam and Eve Stores
Exhibit 115: Adam and Eve Stores - Overview
Exhibit 116: Adam and Eve Stores - Product / Service
Exhibit 117: Adam and Eve Stores - Key offerings
11.4 Bad Dragon Enterprises Inc.
Exhibit 118: Bad Dragon Enterprises Inc. - Overview
Exhibit 119: Bad Dragon Enterprises Inc. - Product / Service
Exhibit 120: Bad Dragon Enterprises Inc. - Key offerings
11.5 Church and Dwight Co. Inc.
Exhibit 121: Church and Dwight Co. Inc. - Overview
Exhibit 122: Church and Dwight Co. Inc. - Business segments
Exhibit 123: Church and Dwight Co. Inc. - Key news
Exhibit 124: Church and Dwight Co. Inc. - Key offerings
Exhibit 125: Church and Dwight Co. Inc. - Segment focus
11.6 Doc Johnson Enterprises
Exhibit 126: Doc Johnson Enterprises - Overview
Exhibit 127: Doc Johnson Enterprises - Product / Service
Exhibit 128: Doc Johnson Enterprises - Key offerings
11.7 Karex Berhad
Exhibit 129: Karex Berhad - Overview
Exhibit 130: Karex Berhad - Business segments
Exhibit 131: Karex Berhad - Key news
Exhibit 132: Karex Berhad - Key offerings
Exhibit 133: Karex Berhad - Segment focus
11.8 LELOi AB
Exhibit 134: LELOi AB - Overview
Exhibit 135: LELOi AB - Product / Service
Exhibit 136: LELOi AB - Key offerings
11.9 Lovehoney Group Ltd.
Exhibit 137: Lovehoney Group Ltd. - Overview
Exhibit 138: Lovehoney Group Ltd. - Key offerings
11.10 Luvu Brands Inc.
Exhibit 139: Luvu Brands Inc. - Overview
Exhibit 140: Luvu Brands Inc. - Business segments
Exhibit 141: Luvu Brands Inc. - Key offerings
Exhibit 142: Luvu Brands Inc. - Segment focus
11.11 Reckitt Benckiser Group PLC
Exhibit 143: Reckitt Benckiser Group PLC - Overview
Exhibit 144: Reckitt Benckiser Group PLC - Business segments
Exhibit 145: Reckitt Benckiser Group PLC - Key offerings
Exhibit 146: Reckitt Benckiser Group PLC - Segment focus
11.12 TENGA Co. Ltd.
Exhibit 147: TENGA Co. Ltd. - Overview
Exhibit 148: TENGA Co. Ltd. - Product / Service
Exhibit 149: TENGA Co. Ltd. - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Exhibit 150: Inclusions checklist
Exhibit 151: Exclusions checklist
12.3 Currency conversion rates for US$
Exhibit 152: Currency conversion rates for US$
12.4 Research methodology
Exhibit 153: Research methodology
Exhibit 154: Validation techniques employed for market sizing
Exhibit 155: Information sources
12.5 List of abbreviations
Exhibit 156: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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