Le Lézard
Classified in: Environment
Subjects: Photo/Multimedia, Product/Service, Corporate Social Responsibility

NatureSweet® Becomes World's Largest Controlled Environment Agriculture (CEA) Company to Achieve B Corp Certification


NatureSweet®, the number one tomato brand and leading greenhouse-grown produce company has earned B Corporationtm Certification (B Corptm), becoming the largest Controlled Environment Agriculture (CEA) company in the world to do so.

NatureSweet has achieved this distinction as a result of more than 30 years of transforming the lives of agricultural workers in North America. The company is driven by the conviction that doing the right thing and building a business model grounded on treating people with dignity is not in conflict, but the reason for its success. NatureSweet pursued the B Corp certification to invite the $80 billion fresh produce industry to make the well-being of workers and their communities a cornerstone for growth.

"For more than three decades, NatureSweet has revolutionized the fresh produce industry with the best tasting and highest quality products," says Rodolfo Spielmann, President and CEO of NatureSweet. "Our success comes directly from having the most committed and experienced workers growing and packing our produce. We created a model in which every Associate has the opportunity to earn a better income based on his or her individual effort, while also providing education, psychological support, and healthcare services. We are the largest CEA company that is Fair Trade Certified, Equitable Food Initiative (EFI) Certified, and now B Corp Certified. I am incredibly proud of what our team has accomplished and look forward to strengthening our efforts. We hope our impact goes beyond NatureSweet and serves as a roadmap for the industry."

The company's first-time certification score of 114 points is 34 points above the minimum requirement. The proof that the NatureSweet model is working lies in the superior quality of the fruits and vegetables it cultivates and its less than one percent turnover rate, which is extremely low in the agricultural industry. To become B Corp Certified, NatureSweet met rigorous benchmarks in several categories including Workers, Community, Customers, Environment, and Governance. Below are a few noteworthy highlights:

NatureSweet joins other Certified B Corporations around the world including companies like Patagonia, Allbirds, and Ben and Jerry's, which have also been evaluated and determined to meet the highest verified standards of social and economic performance, public transparency, and accountability. B Corps utilize the power of business to do more than seek profit, positively impacting communities and environments and are reevaluated every three years. The certification is designed to help consumers identify companies that have a mission that aligns with their values.

"As a sponsor of NatureSweet's B Corp initiative I am proud of the tremendous efforts by so many Associates throughout this rigorous process," says Skip Hulett, General Counsel and VP of NatureSweet. "The Associates went above and beyond to show how much it means that NatureSweet be recognized as a force for good."

For more information about NatureSweet and its efforts to transform the lives of agricultural workers in North America, visit www.naturesweet.com.

For more information about B Corp, visit www.Bcorporation.net.

About NatureSweet® (NS Brands, Ltd.):

NatureSweet® is the single-source solution for greenhouse-grown vegetables and is the #1 best-selling brand in snacking tomatoes. The largest vertically integrated agriculture company in North America, NatureSweet guarantees great tasting produce year-round, both organic and conventional. Our vegetables are carefully grown, harvested, and packaged by more than 6,000 directly employed company Associates. NatureSweet tomatoes, cucumbers, and sweet peppers are handpicked at the peak of freshness and sold at major supermarket retailers throughout the United States, Mexico, and Canada. NatureSweet is dedicated to having a positive social, environmental, and economic impact within our communities, and our commitment is to transform the lives of agricultural workers throughout North America. This work, as well as our efforts regarding sustainability, have led us to earn B Corp, Fair Trade, and EFI certifications.

About B Corporation:

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. To achieve certification, a company must demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. They must also make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction. B Corps must also exhibit transparency by allowing information about their performance measured against B Lab's standards to be publicly available on their B Corp profile on B Lab's website. There are currently over 6,000 Certified B Corporations in more than 80 countries and over 150 industries.


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