Le Lézard
Classified in: Business, Sports and recreation
Subjects: HSP, LIC, BLK, CSR, DEI

PEPSICO ANNOUNCES FINAL 16 "TEAM OF CHAMPIONS" ORGANIZATIONS, DELIVERING ON ITS COMMITMENT TO INVEST $1 MILLION TO SUPPORT SOCCER ACCESS IN UNDERSERVED COMMUNITIES


Over the past three years of Pepsi Zero Sugar®, Lay's®, Gatoradetm and UEFA Champions League partnership, "Team of Champions" has impacted more than 43 Organizations and more than 30,000 youth players, coaches, and parents

PURCHASE, N.Y., June 7, 2023 /PRNewswire/ -- Entering the third and final year, PepsiCo, Inc. (NASDAQ:PEP) today announced it has added 16 new organizations to culminate "Team of Champions" ? a national purpose platform that improves access to soccer in underserved communities, including Black and Hispanic youth, across the U.S. The $1 million commitment made over the past three years has made actionable investments on and off the field, including helping teams with apparel and equipment costs, field access, mentoring, coaching and education, and fan experiences.

PepsiCo invests $1 million to support soccer access in underserved U.S. communities, impacting youth players/coaches

By continuing to expand its reach into more communities in 2023, "Team of Champions" will continue to focus on recruiting more women and girls into its programming through collaboration and integration with the American Outlaws ? a non-profit group dedicated to organizing support for the men's, women's, and youth U.S. National soccer teams ? and LA Galaxy superstar Javier "Chicharito" Hernández. Hernández is also entering his third year as "Team Captain," helping to increase the visibility of this year's lineup and the impact the recognized organizations have in local communities across the country.

"Over the last three years, PepsiCo and I have worked together to establish the 'Team of Champions' program and, together we have brought 30,000 athletes and coaches onto the field," said Hernández. "In addition to the physical benefits of playing soccer, bringing the beautiful game into these communities teaches youth about teamwork, problem-solving, and accountability. Participation in sports overall enhances resilience and has been proven to boost self-esteem. I'm excited to continue to deliver on our mission to remove barriers to the game in underserved communities."

Since 2021, the "Team of Champions" has invested in elevating 43 organizations and impacted more than 30,000 youth players and their coaches. The "Team of Champions" is a major initiative that is part of PepsiCo's Racial Equality Journey's community pillar, which in 2020 saw the company announce commitments of more than $570 million over five years to increase representation within its workforce and improve Black and Hispanic businesses and communities in the United States to address issues of inequality and create more opportunity.

"The 'Team of Champions' is a direct illustration of PepsiCo's commitment to drive long-term change and address the systemic barriers that stand in the way of so many underserved communities," said Antonio Escalona, Senior Vice President & General Manager, Hispanic Business Unit, PepsiCo Foods North America. "Our brands and this initiative combine sport and individual identity as a pathway toward a measurable impact on Hispanic-led and Black-led soccer clubs, programs and businesses in the United States."

Integral to "Team of Champions" this year is the "Access for Champions" program, an opportunity for participating players to connect with UEFA ambassadors. Through these inspirational events, participants will have the opportunity to engage with athletes and leaders from both PepsiCo and the soccer industry to discuss various topics ranging from creating a growth mindset to exploring soccer as an industry. In addition, for the second year in a row, PepsiCo is partnering with ACCESS U, a non-profit organization dedicated to mentoring players and their families throughout the college recruiting process, to help guide students seeking athletic scholarships.

"Since 2018 we have shown that investment in sport as a vehicle for change makes an undeniable impact," said Esperanza Teasdale, Vice President & General Manager, Hispanic Business Unit, PepsiCo Beverages North America. "The opportunity to help level the playing field in more local communities by equalizing access for underserved youth and increasing the recruitment of young women as athletes was the predominant driving factor."

This year's "Team of Champions" lineup is composed of 16 local organizations in cities including Denver, St. Louis, Coachella, Los Angeles, Portland, Denton, Orlando, Minneapolis, Nashville, New York, Omaha, Houston, and Washington, D.C.

Building on the success of the 2021-22 programs, PepsiCo has:

Over the upcoming weeks, PepsiCo will amplify the stories of the 16 organizations, distributed across digital platforms, to provide more visibility on the impact of every dollar donated.

The 2023 "Team of Champions" recognized organizations include:

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

ABOUT FOR SOCCER
For Soccer is the preeminent soccer marketing, media, and experiences company formed through the merger of For Soccer Ventures and Gilt Edge Soccer Marketing. For Soccer's specialized consultancy services includes research and insights, strategic consultancy, experiential marketing, multicultural marketing, digital and social media marketing, creative and content, media and distribution, public relations and communications, sponsorship services, creative services, as well as technical soccer expertise. For Soccer's growing owned and operated property portfolio includes participatory and cultural events, podcasts, OTT, experiential, and playing programs.

SOURCE PepsiCo Beverages NA


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