Mobile value-added services (VAS) market size to grow by USD 723.25 billion between 2022 and 2027; Growth driven by the rapid increase in smartphone penetration - Technavio
NEW YORK, April 7, 2023 /PRNewswire/ -- The mobile value-added services (VAS) market is set to grow by USD 723.25 billion from 2022 to 2027 progressing at a CAGR of 15.76% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rapid increase in smartphone penetration. Consumers are increasingly using their mobile devices for a variety of purposes, from gaming and web browsing to e-commerce and social media interactions. Moreover, mobile phone manufacturers also offer a wide range of smartphone deals at competitive prices, and consumers can choose smartphones that meet their specific needs. Smartphone penetration will continue to grow, especially in emerging markets such as India and China, due to improvements in internet speed and technological infrastructure. This is anticipated to drive the mobile communications market (VAS) during the forecast period. Here is an exclusive report about market scenarios with a historical period (2017-2021) and forecast period (2023-2027). Download a Sample Report!
The mobile value-added services (VAS) market covers the following areas:
Mobile Value-added Services (VAS) Market 2023-2027 - Market Dynamics
Trend:
The increasing popularity of AR in location-based games is another major factor supporting the mobile value-added services (VAS) market growth. The adoption of AR in location-based games, where virtual content is layered over real-world surroundings and objects, is increasing. The growth in popularity of AR in location-based games can be attributed primarily to platform flexibility. The growing trend of game offerings that merge AR with LBS is expected to attract significant investment from key mobile VAS providers such as Alphabet and Apple. This, in turn, will drive the mobile games segment, thereby fueling the growth of the global mobile value-added services (VAS) market.
Challenge:
The constraints in content monetization will be a major challenge for the mobile value-added services (VAS) market. Traditionally, the major revenue share for mobile service providers was generated from voice calls. However, owing to the rapid reduction in call tariffs and the advent of popular online calling applications and IM services, which provide free voice and video calling services, the revenue generated from voice calls has declined drastically. Hence, monetizing content to substitute voice call revenue is expected to hinder the growth of the global mobile value-added services (VAS) market.
Mobile Value-added Services (VAS) Market 2023-2027: Market Segmentation
The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is segmented by product (mobile advertising, mobile games, mobile music and video streaming, mobile money and m-commerce, and mobile publications), end-user (large enterprises, small, and medium enterprises), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
The market growth will be significant in the mobile advertising segment during the forecast period. With the rapid adoption of mobile broadband, video advertising offers consumers an attractive format in a non-intrusive manner. These ads are typically placed in over-the-top (OTT) applications and social media platforms, with consumer clicks and application installs being key parameters for measuring advertiser revenue generation. Certain developing markets such as Africa and South America still depend primarily on SMS and MMS advertising, though the growth of mobile broadband in these markets will see a shift toward mobile internet-based advertising during the forecast period.
This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters - View a Sample Report
Companies Mentioned
The global mobile VAS market is highly competitive, with the presence of many international and domestic vendors. Many new players are entering the market, especially in emerging markets, as the rapid adoption of smartphones and the high penetration of mobile broadband services are increasing the demand for mobile VAS among consumers. However, major international players have a competitive advantage due to higher investment opportunities and diversified product portfolios, which will help them compete during the forecast period.
Alphabet Inc.: The company offers value-added services, such as Ads on Google, Pay Per Click, PPC campaign management, and others.
America Movil SAB de CV: The company offers value-added services such as Claro Sync cloud storage services, Claro Video, Claro Música music app, and Claro Viajes travel application.
Apple Inc.: The company offers a value-added service named Apple Pay, a mobile payment service that allows users to make payments in person, in iOS apps, and on the web.
AT&T Inc.: The company offers value-added services such as nationwide coverage on an all-band solution, access to 5G plus services, FirstNet customer support, full application ecosystem, full device ecosystem, and credentialing processes.
The in-game advertising market size is expected to increase by USD 5,182.68 million from 2022 to 2027, and the market's growth momentum will accelerate at a CAGR of 13.25%. The market is segmented by type (static ads, dynamic ads, and advergaming) and geography (North America, APAC, Europe, Middle East and Africa, and South America).
The mobile gaming market size is expected to increase by USD 66.43 billion from 2021 to 2026 at a CAGR of 12.26%. The market is segmented by market segmentations by platform (online and offline) and geography (APAC, North America, Europe, Middle East and Africa, and South America).
Gain instant access to 17,000+ market research reports.
APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution
APAC at 58%
Key countries
US, China, Japan, India, and Germany
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Alphabet Inc., America Movil SAB de CV, Apple Inc., AT&T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Exhibit 179: Telefonaktiebolaget LM Ericsson - Overview
Exhibit 180: Telefonaktiebolaget LM Ericsson - Business segments
Exhibit 181: Telefonaktiebolaget LM Ericsson - Key news
Exhibit 182: Telefonaktiebolaget LM Ericsson - Key offerings
Exhibit 183: Telefonaktiebolaget LM Ericsson - Segment focus
12.17 Vodafone Group Plc
Exhibit 184: Vodafone Group Plc - Overview
Exhibit 185: Vodafone Group Plc - Business segments
Exhibit 186: Vodafone Group Plc - Key offerings
Exhibit 187: Vodafone Group Plc - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 188: Inclusions checklist
Exhibit 189: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 190: Currency conversion rates for US$
13.4 Research methodology
Exhibit 191: Research methodology
Exhibit 192: Validation techniques employed for market sizing
Exhibit 193: Information sources
13.5 List of abbreviations
Exhibit 194: List of abbreviations
About Us Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
The "Europe
Welding Equipment Market-Growth, Trends, and Forecast (2019 - 2024)"
report has been added to ResearchAndMarkets.com's
offering.
Welding is one of the critical processes employed in the manufacturing...
Inovio Pharmaceuticals, Inc. announced today that its Ebola vaccine, INO-4201, was safe, tolerable, and generated strong T cell and antibody responses. This Phase 1 data was published in The Journal of Infectious Diseases and further supports the...
Merck , known as MSD outside the United States and Canada, and
NGM Biopharmaceuticals, Inc. (NGM) today announced that Merck has
exercised its option to extend the research phase of the companies'
broad, strategic collaboration...
The shareholders in Sandvik Aktiebolag are convened to the Annual General Meeting to be held on Monday, 29 April 2019 at 3:00 p.m. at the Göransson Arena, Sätragatan 21, Sandviken, Sweden.
RIGHT TO PARTICIPATE AND NOTICE
Shareholders who wish to...
The Oslo Business for Peace Award is given to inspiring business
leaders who have put society first.
2019's winners are: Dr Agbor Ashumanyi Ako,
medical director of GiftedMom, Alice Laugher, CEO of
Committed to...
The evolving competitive market has made it essential for the telecommunication industry to rethink traditional ways of doing business in terms of the impact on business models, service portfolios and technical architectures. Digital business support...