Feminine hygiene wash market size to grow by USD 121.55 million between 2022 and 2027; Offline segment to account for maximum growth - Technavio
NEW YORK, March 30, 2023 /PRNewswire/ -- The feminine hygiene wash marketis estimated to grow by USD 121.55 million during 2022-2027. Moreover, the growth momentum will accelerate at a CAGR of 5.26% during the forecast period. The market is segmented by distribution channel (offline and online), end-user (female teenagers and female adults), and geography (APAC, North America, Europe, South America, and Middle East and Africa). To understand more about the professional skincare market, request a sample report
The offline segment will account for a significant share of the market growth during the forecast period. In offline stores, consumers can get accurate and reliable information. Larger retailers offer easy navigation with section signage and kiosks to help consumers find products. Such factors will increase the growth of the segment during the forecast period.
The market is driven by the advertising and promotion of feminine hygiene wash products. Products such as feminine hygiene cleansers help maintain a healthy vaginal pH. However, due to the lack of awareness about feminine hygiene wash products, manufacturers must rely heavily on advertising and promotional strategies. Such awareness increases brand visibility and leads to higher sales. Also, innovative product launches and advertisements attract women, especially those from the younger generation, to purchase feminine hygiene products, which is expected to boost the growth of the market during the forecast period.
Feminine Hygiene Wash Market Insights -
Vendors: 15+, Including Albaad Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper Corp., Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc., Ontex BV, The Procter and Gamble Co., Unicharm Corp., Nature Abani Biotic Pvt. Ltd., The Honest Co. Inc., Torunskie Zaklady Materialow Opatrunkowych, among others
Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
Global Feminine hygiene wash market - Vendor Insights
The global feminine hygiene wash market is a highly competitive market, with the presence of international and regional players. Vendors are competing on various factors such as price, availability, brand, and variety. The demand for feminine hygiene wash products is expected to be high in emerging markets, especially in APAC countries such as India and China, due to an increase in awareness about hygiene. Such factors will increase the market growth during the forecast period. Some of the key vendors covered in the report include:
Albaad Deutschland GmbH - The company offers pH tampons, wipes, pads, and maternity wipes.
Be Bodywise: The company offers products such as pH-balancing intimate wash, clotrimazole intimate powder, intimate care serum, anti-rash, and chafing gel.
Corman SpA: The company offers feminine hygiene products under the brand names Linfagel, Florgel, Unyque, Cistiset, and Lady presteril.
COTTON HIGH TECH SL: The company offers feminine hygiene products such as sanitary pads, pantyliners, tampons, pleats, and other related products.
Global Feminine Hygiene Wash Market ? Market Dynamics
Major Trends -
Rapid growth of e-commerce
Rising popularity of organic products
Increasing brand loyalty
The growing popularity of e-commerce is making it easier for customers to browse and purchase from a wide range of feminine hygiene products, including feminine hygiene wash products that are available online. The ability to market and sell these products online has opened new avenues for vendors to expand their business in terms of product availability and accessibility. Moreover, the rapid penetration of the Internet will enable vendors to offer a broad range of feminine hygiene products, including feminine hygiene wash, and create a wider customer base for their products. Such factors will increase the market growth during the forecast period.
Key challenges -
Negative consequences of feminine washes and presence of colorants
Availability of counterfeit products
Cultural barriers
Most feminine hygiene cleansers contain chemicals such as phthalates and parabens, which typically cause an imbalance in the natural pH levels within the vagina, which can also lead to hormonal imbalances. Additionally, synthetic colors used in feminine hygiene products can cause irritation and increase the risk of infection. However, market suppliers should prevent such side effects by formulating healthier feminine hygiene products, such as feminine hygiene cleansers, to ensure that they grow significantly. Such factors are expected to hinder the growth of the market during the forecast period.
The feminine hygiene wash market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.
The feminine douching products market is estimated to grow at a CAGR of 3.21% between 2022 and 2027. The size of the market is forecast to increase by USD 48.4 million. The increased awareness about feminine hygiene is notably driving the market growth, although factors such as side effects of artificial colorants and fragrances in feminine douching products may impede the market growth.
The intimate wash marketsize is expected to increase by USD 174.38 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.44%. The changing consumer perception about feminine hygiene products is notably driving the intimate wash market growth, although factors such as the presence of colorants may impede the market growth.
Feminine Hygiene Wash Market Scope
Report Coverage
Details
Base year
2022
Historic period
2017-2021
Forecast period
2023-2027
Growth momentum & CAGR
Accelerate at a CAGR of 5.26%
Market growth 2023-2027
USD 121.55 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
4.67
Regional analysis
APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution
APAC at 32%
Key countries
US, China, Japan, Germany, and UK
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Albaad Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper Corp., Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc., Ontex BV, The Procter and Gamble Co., Unicharm Corp., Nature Abani Biotic Pvt. Ltd., The Honest Co. Inc., and Torunskie Zaklady Materialow Opatrunkowych
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Exhibit 54: Data Table on Female adults - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by End-user
Exhibit 55: Market opportunity by End-user ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 57: Chart on Market share by geography 2022-2027 (%)
Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 59: Chart on Geographic comparison
Exhibit 60: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2022-2027
Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.4 North America - Market size and forecast 2022-2027
Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Japan - Market size and forecast 2022-2027
Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 101: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 102: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 104: Overview on factors of disruption
11.4 Industry risks
Exhibit 105: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 106: Vendors covered
12.2 Market positioning of vendors
Exhibit 107: Matrix on vendor position and classification
12.3 Albaad Deutschland GmbH
Exhibit 108: Albaad Deutschland GmbH - Overview
Exhibit 109: Albaad Deutschland GmbH - Product / Service
Exhibit 110: Albaad Deutschland GmbH - Key offerings
12.4 Be Bodywise
Exhibit 111: Be Bodywise - Overview
Exhibit 112: Be Bodywise - Product / Service
Exhibit 113: Be Bodywise - Key offerings
12.5 Corman SpA
Exhibit 114: Corman SpA - Overview
Exhibit 115: Corman SpA - Product / Service
Exhibit 116: Corman SpA - Key offerings
12.6 COTTON HIGH TECH SL
Exhibit 117: COTTON HIGH TECH SL - Overview
Exhibit 118: COTTON HIGH TECH SL - Product / Service
Exhibit 119: COTTON HIGH TECH SL - Key offerings
12.7 Daio Paper Corp.
Exhibit 120: Daio Paper Corp. - Overview
Exhibit 121: Daio Paper Corp. - Product / Service
Exhibit 122: Daio Paper Corp. - Key offerings
12.8 Diva International Inc.
Exhibit 123: Diva International Inc. - Overview
Exhibit 124: Diva International Inc. - Product / Service
Exhibit 125: Diva International Inc. - Key offerings
12.9 Edgewell Personal Care Co.
Exhibit 126: Edgewell Personal Care Co. - Overview
Exhibit 127: Edgewell Personal Care Co. - Business segments
Exhibit 128: Edgewell Personal Care Co. - Key news
Exhibit 129: Edgewell Personal Care Co. - Key offerings
Exhibit 130: Edgewell Personal Care Co. - Segment focus
12.10 Essity Aktiebolag
Exhibit 131: Essity Aktiebolag - Overview
Exhibit 132: Essity Aktiebolag - Business segments
Exhibit 133: Essity Aktiebolag - Key news
Exhibit 134: Essity Aktiebolag - Key offerings
Exhibit 135: Essity Aktiebolag - Segment focus
12.11 First Quality Enterprises Inc.
Exhibit 136: First Quality Enterprises Inc. - Overview
Exhibit 137: First Quality Enterprises Inc. - Product / Service
Exhibit 138: First Quality Enterprises Inc. - Key offerings
12.12 Hengan International Group Co. Ltd.
Exhibit 139: Hengan International Group Co. Ltd. - Overview
Exhibit 140: Hengan International Group Co. Ltd. - Business segments
Exhibit 141: Hengan International Group Co. Ltd. - Key offerings
Exhibit 142: Hengan International Group Co. Ltd. - Segment focus
12.13 Kao Corp.
Exhibit 143: Kao Corp. - Overview
Exhibit 144: Kao Corp. - Business segments
Exhibit 145: Kao Corp. - Key offerings
Exhibit 146: Kao Corp. - Segment focus
12.14 Kimberly Clark Corp.
Exhibit 147: Kimberly Clark Corp. - Overview
Exhibit 148: Kimberly Clark Corp. - Business segments
Exhibit 149: Kimberly Clark Corp. - Key news
Exhibit 150: Kimberly Clark Corp. - Key offerings
Exhibit 151: Kimberly Clark Corp. - Segment focus
12.15 Maxim Hygiene Products Inc.
Exhibit 152: Maxim Hygiene Products Inc. - Overview
Exhibit 153: Maxim Hygiene Products Inc. - Product / Service
Exhibit 154: Maxim Hygiene Products Inc. - Key offerings
12.16 Ontex BV
Exhibit 155: Ontex BV - Overview
Exhibit 156: Ontex BV - Product / Service
Exhibit 157: Ontex BV - Key news
Exhibit 158: Ontex BV - Key offerings
12.17 The Procter and Gamble Co.
Exhibit 159: The Procter and Gamble Co. - Overview
Exhibit 160: The Procter and Gamble Co. - Business segments
Exhibit 161: The Procter and Gamble Co. - Key news
Exhibit 162: The Procter and Gamble Co. - Key offerings
Exhibit 163: The Procter and Gamble Co. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 164: Inclusions checklist
Exhibit 165: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 166: Currency conversion rates for US$
13.4 Research methodology
Exhibit 167: Research methodology
Exhibit 168: Validation techniques employed for market sizing
Exhibit 169: Information sources
13.5 List of abbreviations
Exhibit 170: List of abbreviations
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