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Classified in: Covid-19 virus
Subject: MRR

Intimate Wash Market size to grow by USD 174.38 million from 2021 to 2026, Driven by the changing consumer perception of feminine hygiene products - Technavio

NEW YORK, March 30, 2023 /PRNewswire/ -- The global intimate wash market size is estimated to increase by USD 174.38 million from 2021 to 2026. The market's growth momentum will progress at a CAGR of 6.44% during the forecast period. One of the major factors fueling growth in the intimate wash market is the changing consumer perception of feminine hygiene products. There is a rapid increase in the number of working women due to urbanization in developing countries and hectic lifestyles. Improving literacy rates among women has led to an awareness of feminine hygiene products. Many women prefer to use intimate wash products to decrease vaginal discharge and the chances of infections. The rise in the number of working women and their growing disposable income allow them to spend more on personal hygiene products. The increasing use of intimate wash products among sportswomen and the publicity about intimate wash products further drive their adoption among women. Thus, the rise in the number of working women and sportswomen drives the demand for intimate wash products. Discover some insights on market size during the forecast period (2021 to 2026) before buying the full report - Request a sample report

Intimate Wash Market - Segmentation Assessment

Segment Overview

Technavio has segmented the market based on distribution channels (offline and online) and geography (Europe, North America, APAC, South America, and the Middle East and Africa). 

Geography Overview

The report provides actionable insights and estimates the contribution of all regions to the growth of the global intimate wash market.

For insights on global, regional, and country-level parameters - Download a Sample Report

Intimate wash market ? Vendor Analysis

Vendor Landscape - The global intimate wash market is fragmented with the presence of several global as well as regional vendors. A few prominent vendors that offer intimate wash in the market are Biozoc Inc, Combe Inc., Corman SpA, Healthy Hoohoo, Imbue Natural, INLIFE Pharma Pvt. Ltd., Ketzet Ltd, Kimberly Clark Corp., Laclede Inc., Lemisol Corp., Lifeon Labs Pvt. Ltd., Nutraceutical Corp., Ontex BV, Oriflame Holding AG, Prestige Consumer Healthcare Inc., Sanofi SA, The Honey Pot Co. LLC, Unilever PLC, Walgreen Co., and Zeta Farmaceutici Spa and others.

Vendor Offerings -

Intimate Wash Market ? Market Dynamics

Key Trends - 

The rising popularity of organic products is an intimate wash market trend that is expected to have a positive impact during the forecast period. People generally prefer organic products when compared to inorganic products. Most consumers in developed countries prefer high-quality intimate wash products that are made from organic materials. One out of five people who use intimate wash products is vulnerable to bacterial vaginosis and other infections. Approximately 84% of users are unaware of exposure to such infections. Almost 95% of all organic intimate washes provide a safe and healthy alternative to conventional intimate washes with their properties such as being free from petrochemicals, parabens, glycerin, and animal products. Hence, factors such as innovations are expected to increase the adoption of organic products.

Major challenges - 

The presence of colorants is expected to be a major challenge impeding the intimate wash market growth during the forecast period. The artificial colors used in intimate wash products cause irritation and increase the chances of infections, as reflected in a recent petition filed to the FDA regarding clear safety guidelines on the use of colorants in feminine care products. Some of the effects of colorants are rashes, bleeding, and vaginal discomfort. For instance, in 2014, the FDA launched a complaint against Laclede Inc. (Laclede) for its Luvena vaginal prebiotic products. The FDA claimed that the products were not healthy for internal use. Such complaints may have a negative impact on brands. Hence, factors such as the presence of colorants may impede the market growth of intimate wash products during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report! 

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Related Reports:

The women's intimate care products market size is expected to increase to USD 741.84 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.31%. A key factor driving the global women's intimate care products market growth is product premiumization due to product innovation and portfolio extension owing to rising competition and high demand.

The maternity intimate wear market is projected to grow by USD 254.64 million with a CAGR of 2.56% during the forecast period 2021 to 2026. The growing online sales are one of the key factors driving the growth of the maternity intimate wear market. 

Intimate Wash Market Scope

Report Coverage


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6.44%

Market growth 2022-2026

USD 174.38 million

Market structure


YoY growth of 2021-2022 (%)


Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 31%

Key countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Biozoc Inc, Combe Inc., Corman SpA, Healthy Hoohoo, Imbue Natural, INLIFE Pharma Pvt. Ltd., Ketzet Ltd, Kimberly Clark Corp., Laclede Inc., Lemisol Corp., Lifeon Labs Pvt. Ltd., Nutraceutical Corp., Ontex BV, Oriflame Holding AG, Prestige Consumer Healthcare Inc., Sanofi SA, The Honey Pot Co. LLC, Unilever PLC, Walgreen Co., and Zeta Farmaceutici Spa

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Distribution Channel

6 Customer Landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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