Lifeist's CannMart Partners with Other People's Pot and Spiffy to Further Accelerate Roilty Growth

TORONTO, March 08, 2023 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. ("Lifeist" or the "Company") (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF), a health-tech company that leverages advancements in science and technology to build breakthrough companies that transform human wellness, today announced that its wholly owned Canadian cannabis business unit CannMart Inc. ("CannMart") has partnered with two of the industry's leading budtender educators, Other People's Pot Inc. ("OPP") and Spiffy Inc. ("Spiffy"), to expand Roilty product knowledge and sales velocity in key markets to accelerate Roilty's growth and expansion at a store level.

OPP is a community-driven 6,000+ budtender engagement group that provides educational resources and networking opportunities for cannabis professionals. They are dedicated to representing premium products and supporting frontline workers. CannMart has already been working alongside Spiffy, a learning management system with over 5,000 active budtenders, to firm up market education and penetration across Canada. This direct-to-budtender channel has proven fruitful in maintaining a lean cost per engagement with the active budtender community, efficiently educating and expanding brand and product knowledge for Roilty.

As many of Roilty's products are aimed at more advanced concentrate users, a strong education strategy will ultimately increase the already strong sales velocity and expansion of the in-house brand. CannMart will be leveraging the support and network of OPP and Spiffy to educate the community that supports us. With the expanding excitement around Roilty, these partnerships are ultimately going to echo and support that growth within the cannabis community at store-level, reaching budtenders outside urban areas, and bringing Roilty to the under-served smaller rural markets.

"The heart and soul of the cannabis industry are the budtenders," said Daniel Stern, CEO of CannMart. "With this strategic partnership with OPP and Spiffy, we are paying homage to the grassroots community that the legacy cannabis industry grew from, while strengthening the Roilty brand. We are taking great pride in strengthening our engagement with the industry's budtenders."

Added Amy Weinstein, Co-Founder of OPP, "Hands on education through fun, authentic engagement for our community of budtenders has always been extremely important to Other People's Pot. We're excited to be partnering with Roilty, a brand with intention that is equally interested in giving-back to the budtender community, the heart and soul of this industry."

Added Chris Snoyer, Founder & CEO of Spiffy, "One of the best parts of the cannabis industry is that it attracted so many people who have long been passionate about the plant. Spiffy is all about recognizing the best of the best and we're happy to work with a partner like Roilty to do this with budtenders."

Growing on the success of Roilty's First Throned Trivia night in December 2022 in Toronto, the partnership will include activating a new program called ?Roilty Travelling Trivia' which will educate and excite budtenders with a highly personal and fun approach for their engagement and learnings with the Roilty brand.

Furthering the focus on educating budtenders, CannMart will also execute the Roilty's first large-scale title sponsorship event at CannExpo this March in Toronto, Ontario. In association with Tether Buds, a Canadian budtender networking platform, Roilty will be participating in a special event exclusively for budtenders and retailers being held at CannExpo on March 26, 2023, at Exhibition Place.

About Lifeist Wellness Inc.

Sitting at the forefront of the post-pandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards including for CannMart Labs, a BHO extraction facility producing high margin cannabis 2.0 products; Australian Vapes, one of Australia's largest online retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

Information on Lifeist and its businesses can be accessed through the links below:

www.lifeist.com
https://cannmart.com
https://www.roilty.co
https://wearemikra.com/
www.australianvaporizers.com.au

Contacts

Meni Morim, Lifeist Wellness Inc., CEO
Matt Chesler, CFA, FNK IR, Investor Relations
Ph: 647-362-0390
Email: [email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.

Forward Looking Information

This news release contains "forward-looking information" within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information can be identified by words or phrases such as "may", "expect", "likely", "should", "would", "plan", "anticipate", "intend", "potential", "proposed", "estimate", "believe" or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions "may" or "will" happen.

The forward-looking information contained herein, including, without limitation, statements related to anticipated accelerated sales growth of Roilty products through OPP and Spiffy and further expansion of the said in-house brand are made as of the date of this news release and is based on assumptions management believed to be reasonable at the time such statements were made including that increased educational efforts will increase sales of Roilty and expand the brand, as well as other considerations that are believed to be appropriate in the circumstances. While we consider these assumptions to be reasonable based on information currently available to management, there is no assurance that such expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this news release. Such factors include, without limitation: the inability of CannMart to maintain its sales momentum for the Roilty brand and its products, CannMart's educational and sales efforts through OPP and Spiffy failing to have the desired result with consumers in terms of increased sales and brand recognition and consumers favouring and purchasing competitors' brands in the future. Additional risk factors can also be found in the Company's current MD&A filed under the Company's SEDAR profile at www.sedar.com. Readers are cautioned not to put undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

Source: Lifeist Wellness Inc.