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Dove Partners with LinkedIn in support of The CROWN Act to Help End Race-Based Hair Discrimination in the Workplace


#BlackHairIsProfessional sets goal to educate 1 million hiring managers and workplace professionals on creating a more equitable and inclusive work environment by the end of 2023

ENGLEWOOD CLIFFS, N.J., Feb. 16, 2023 /PRNewswire/ -- As part of Dove's ongoing commitment to help pass The CROWN Act and end race-based hair discrimination nationwide, the brand has partnered with LinkedIn, the world's largest professional network, who is committed to creating equal access to economic opportunity and creating more equitable outcomes for all professionals. While progress has been made to end hair discrimination with the passage of The CROWN Act in some states across the US, race-based hair discrimination remains a systemic problem in the workplace ? from hiring practices to daily workplace interactions ? disproportionately impacting Black women's employment opportunities and professional advancement.  

The NEW CROWN 2023 Workplace Research Study, co-commissioned by Dove and LinkedIn, found that Black women's hair is 2.5x more likely to be perceived as unprofessional, and details the systemic social and economic impact of hair bias and discrimination against Black women in the workplace. Additional findings from the CROWN 2023 Workplace Research Study include:

"For far too long, Black women and men have been subject to unfair treatment, outright discrimination and a myriad of inequities for simply wearing our natural hair texture and hair styles that are inherent to our cultural identity. This includes being denied employment, being sent home from work, being overlooked for promotions, and a range of micro-aggressions. This may be hard to believe, but it is real, clearly unwarranted, and unacceptable," says Esi Eggleston Bracey, President & CEO of Unilever Personal Care in North America. "The goal of the partnership between Dove and LinkedIn is to help put an end to race-based hair discrimination in the workplace. We intend to shine a light on this issue and call upon employers, hiring managers, and professionals to adopt equitable and inclusive practices that create a respectful and open world for natural hair."

In support of The CROWN Act, Dove and LinkedIn have partnered on a series of actions to help end race-based hair discrimination in the workplace nationwide. Together, we will:

While talent is equally distributed, opportunity is not. Cultural identifiers, like hair, are not determining factors for someone's skills or experience, and no one should be denied employment opportunities or professional advancement because of their hair," says Rosanna Durruthy, Global Vice President of Diversity, Inclusion, and Belonging at LinkedIn. "As Dove works to change legislation, LinkedIn is working to change workplace behavior by training and educating one million hiring managers and human resources professionals on inclusive and equitable business practices. The mission of ending race-based hair discrimination is critically important to our own desire to make work, work better for everyone."

Dove will continue to drive awareness of The CROWN Act across platforms, encourage petition signatures, and support the passing of The CROWN Act to help end race-based hair discrimination nationwide.

Dove co-founded the CROWN Coalition in 2019 alongside non-profits including the National Urban League, Color of Change, and Western Center on Law and Poverty to advance anti-hair discrimination legislation and create a more equitable and inclusive beauty experience for Black women and girls. Since then, the CROWN Coalition has grown to an alliance of more than 100 organizations that work together to pass the CROWN Act.

Everyone can take action to help pass The CROWN Act to end hair discrimination in the workplace. Visit Dove.com/LinkedIn to learn more, sign the CROWN Act petition and access free courses that support a more equitable and inclusive work environment because #BlackHairIsProfessional. 

CROWN 2023 Workplace Research Study Methodology
The 2023 CROWN Research Study surveyed 2,990 female identifying respondents in the US ages 25-64 (1,039 Black, 1,028 Hispanic, 1,064 White, with some respondents identifying as more than one race/ethnicity) between December 2022 and January 2023. All respondents were employed part or full time at the time of the study. The research was conducted on behalf of Dove by JOY Collective and Modulize, both specializing in marketing, data and analytics for polycultural communities.

About Dove 
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands. 

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty. 

For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to: 

About The CROWN Coalition
The CROWN Coalition is a national alliance founded by Dove, National Urban League, Color Of Change and Western Center on Law & Poverty, to end race-based hair discrimination in America. The Coalition, now consisting of over 100 supporting organizations, is the founder of the CROWN Act movement and was the official sponsor of the inaugural CROWN Act legislation in California in 2019. For a full list of CROWN Coalition members, visit www.thecrownact.com.

The CROWN Coalition is proud to support anti-hair discrimination legislation to address unfair grooming policies that have a disparate impact on Black women, men and children and has drawn attention to cultural and racial discrimination taking place within workplaces and public schools. The CROWN Coalition members believe diversity and inclusion are key drivers of success across all industries and sectors.

About LinkedIn
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 850 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

Media contact:
Samantha Colton
[email protected]

SOURCE Dove


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